Copywriting 101 For Small Businesses
Teleclass makes copywriting consulting and instruction available to all businesses, regardless of size or budget
There’s great news for small business owners, employees and just about anyone else charged with writing words that sell.
Copywriting 101 for Small Businesses, an interactive teleclass designed specifically for business people who want to learn a hassle-free, stress-less ways to sell their products, service and expertise, is now being offered by Allison Nazarian, President of Allison Media Group, Inc.
“Persuasive writing is an essential business and marketing skill,” explains Allison, who has been a professional writer and marketing professional since 1993 and launched Allison Media Group in 2001. “Unfortunately, many small businesses do not have the time, money or other resources to train their staff to write well or to seek out professional copywriting help. That’s why this teleclass – which is open to attendees throughout the United States and even internationally – will be worth its weight in gold!”
Allison suggests that business people ask themselves these questions when it comes to their writing:
- Are you getting the results you want?
- Are you presenting your company in the best light?
- Is it tailored to the medium you’re using and the market you’re targeting?
- Is your message clear, concise and easily understood?
If you answered “No,” to even one of these questions, this class is for you. “After taking Copywriting 101, your writing skills and marketing materials will be more polished, professional, powerful and effective than ever,” she says.
Copywriting 101 for Small Businesses will cover:
- What is copywriting?
- What is marketing?
- How to write headlines, subheads and bullet points that grab attention
- Turning your prospect’s pain into your sale
- How writing for the web and writing for print differ
- Being correct enough vs. having a ‘Grammar Police’ mentality
- Why being inconsistent can be your biggest downfall
- What is your style? Tone? Approach? Would your customers agree with you?
- Transforming FAQ and Testimonials into marketing copy
- Writing brochures, articles, websites, letters, taglines and newsletters
- And much more!
Contact Us for next available sessions.
About Allison Media Group, Inc: Since 2001, Allison Media Group, Inc. has been a leader in developing the messages, words and ideas of business-to-business (B2B) and business-to-consumer (B2C) communications. The firm, which has built a solid reputation as a trusted and indispensable resource for professionals in marketing, advertising, sales, graphic design, web development, public relations, branding and consulting, helps clients harness the power of words to communicate, sell, inform, educate and publicize.
