Copywriting 101
COPYWRITING 101 FOR SMALL BUSINESSES, ENTREPRENEURS, COACHES & CONSULTANTS
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Copywriting 101 is
Available in Print
Price is $39.00*
Order your copy of Copywriting 101 now!
- Are budgetary constraints preventing you from hiring a professional copywriter?
- Are you hesitant to hire an outsider since you feel that only you truly understand your product and services?
- Do you struggle with the proper way to convey your message?
- Is your print or web copy unfocused, unclear and ineffective?
- Are you looking for an easy-to-use copywriting resource with step-by-step real-world guidance and tips?
If you answered ‘yes’ to even one of these questions (and chances are all of them apply to you!), then Copywriting 101 for Small Businesses, Entrepreneurs, Coaches & Consultants needs to be on your desk and in your marketing reference library.
Special Offer
Copywriting 101 is
Available in Print
Price is $39.00*
Order your copy of Copywriting 101 now!
This comprehensive, easy-to-follow book guides you on copywriting fundamentals that can be applied across all marketing media from web pages, brochures and ads to e-mail campaigns and direct mail pieces.
This is not just theory! The tips in this book are designed to be implemented immediately.
Why is copywriting important?
Copywriting is an essential element of your marketing efforts. Your copy defines your message and your message must be clear and consistent.
Here’s the thing: If customers don’t understand your message, if they don’t understand the value of what you are selling, then they’re not going to buy. Plain and simple.
Common misconception: Writing copy is easy.
Fact: Writing effective copy is not easy! Writing effective copy takes strategy, planning and practice. That’s where Copywriting 101 comes in.
Special Offer
Copywriting 101 is
Available in Print
Price is $39.00*
Order your copy of Copywriting 101 now!
Polished, powerful, professional and effective copy. Copywriting 101 for Small Businesses, Entrepreneurs, Coaches & Consultants presents a logical, usable plan guaranteed to enhance your marketing efforts with results-driven copy.
This book will give you all this and more:
- Planning & pre-writing: What’s your goal? Who’s your audience? What are their needs? What are their hot-buttons?
- Mechanics and fundamentals of copywriting: Understanding your voice, using powerful verbs, simplifying burdensome passages and keeping your message consistent.
- Specific copy formats: Using headlines, subheads and bullets.
- Tying it all together: How to work with printers & designers, what to expect from web designers, choosing the best medium.
- Practical exercises at the end of each chapter help you develop skills and ideas you can implement into your marketing campaigns immediately.
The tips and guidance in this book can be applied across industries and are essential for everyone from marketing novices and veterans. Anyone struggling to put their message into words – business owners, marketing managers, consultants, entrepreneurs, sales professionals, staffers and more – will use this practical book and see their copy and copywriting habits change for the better.
Special Offer
Copywriting 101 is
Available in Print
Price is $39.00*
Order your copy of Copywriting 101 now!
* S/H of $4.95 will be applied to each order that ships US Priority Mail
About the author:
Copywriting 101 is written by Allison Nazarian, President and Founder of Allison Media Group, Inc. (est. 2001). Allison, who has been a professional copywriter and journalist since 1993, is a sought-after leader and expert source in the areas of marketing, consulting and copywriting. Read more about Allison here.
