Free Tips, Articles and Info
FREE TIPS, ARTICLES & INFORMATION
Welcome to our articles, tips and information section. All of the information you can access here is yours for free with a couple of ground rules: please don’t pass it off as your own and please let us know if you have any feedback, comments or questions on anything you read here.
Copywriting Expert Identifies “Sins of Blogging”
Allison Nazarian of Allison Media Group tells business bloggers what to write about…and what to avoid..
So…What is Copywriting?
Just what is copywriting? Put simply, copywriting is a key part of any marketing, advertising, public relations, informational or educational efforts carried out to boost sales, attract customers or showcase a company’s – or person’s – capabilities.
What To Look For When Hiring a Copywriter
Having a reliable copywriter on-call can be vital. If you don’t have that “go-to” person on your team, what usually happens is that a critical project rears its head and you’re stuck beating the bushes to find someone at the last minute.
Seven Questions to Ask Before Hiring a Copywriter
Finding quality writers is no easy task. As with hiring any employee or contractor, be sure to get the facts first. Ask these questions, and you’re sure to find a talented, hard- working and dependable writer with whom you can build a productive relationship.
Want your web copy to crash and burn?
Just about all of us – from our grandmothers to our kids — have become dependent on the Internet. There are sites out there in cyberspace that address just about anything imaginable – so many in fact that if you started counting them now – as if that were even possible – you’d probably would never reach the final number, because so many more are springing up daily.
Small Business Websites Can Be Big Money-Makers
Attorneys and Business Owners Invited to Learn Most Effective Route to New Customers, Increased Business, Better Bottom Line…
New, Cost-Efficient e-Press Kit Service Has Publicists, Small Biz Owners and Authors Smiling…And Getting The Press Attention They Need
It’s common knowledge that the first essential piece of any successful publicity campaign is the press kit. For many businesses, though, the costs associated with these kits are prohibitive and intimidating…but Allison Media Group is about to change that….
Internet Marketing Resources Strategy Articles
So you want to market your company on the Internet. Everyone has a web site. You want a web site…or you already have a web site. There’s just one problem. Your site has been up for awhile – without sales. STOP and heed the red light.
Ghostwriting Rates
Ghostwriting rates. They’re all over the place. But should they be? The answer is a firm: It all depends. Most people seeking out a ghostwriter first want to know what ghostwriting rates they should expect to pay.
Ghost writing article services
No question about it…hiring a company with the express purpose of receiving ghost writing article services is a key to increased exposure, credibility and the ever-present bottom line.
How to create content for a web site
Frankly no one knows exactly how many total web sites exist, because they’re springing up at warp speed. And rightfully so. Many of them are quite good and – needless to say – we’ve all become dependent on the Internet. But how many of us really know how to create content for a web site?
‘Freelance Writer’ Term Portrays a Negative Image
There’s at least one term you won’t find in Allison Media Group, Inc.’s (GIIW) vocabulary: freelance writer. That’s because GIIW’s founder and President Allison Nazarian finds the term disparaging, inaccurate and even unprofessional. …
Big-time marketing on a small-time budget
If an iffy economy and a tight fist at the top are telling you that every dollar needs to work harder, not to worry. There are creative ways to stretch your marketing budget to reach a wider audience at lower cost, and they’re right at your fingertips.
Marketing Expert Says ‘Small’ Writing Errors Can Cost Corporations ‘Big’
Up to 10% of a business’s annual sales are lost due to miscommunications from bad writing, says Allison Nazarian, President of Allison Media Group, Inc….
The Mini-Skirt Theory: CEO Offers Businesses, Marketing Pros Tips on Evaluating Copywriters
In today’s attention deficit society, catching a reader’s attention requires just the right touch….
e-Zines Not Ideal For All Clients – Copywriting Guru Asks If e-Zines Are More Than Just ‘Inbox White Noise’
Whether or not you should be marketing your company with one of those helpful, tip-filled e-zines depends on the industry you’re in, says Allison Media Group, Inc.’s (GIIW) President, Allison Nazarian….
Web Has Permanently Changed Copywriting
It’s a good thing Allison Media Group, Inc.’s (GIIW) team of copywriters aren’t getting paid by the word….
Don’t even think about writing for the web if …
What websites need is better writing. And I don’t say that because I’m a writer.
From the carpool line to the boardroom: Tales and revelations from a Boca Working Mom
It may have all started a couple of years ago when my then-4-year-old daughter approached me one afternoon and asked, “Mommy, all the other Mommies wear exercise clothes in the morning – how come you get all dressed-up?”…
Shhhh… Direct Mail Copywriting Secrets
Direct mail companies, writers, websites and experts all offer many rules and “helpful hints” for creating direct mail copy.
Stop the madness! Or, why hype, hyperbole and too many claims will turn off readers and potential buyers every time.
What’s wrong with a lot of hype and “fantastic” claims about a product? Plenty.
Creating the Perfect Tagline
They’re everywhere! We’re literally inundated with them day and night. No matter where we are, we can’t escape them. Yes, we’re talking about the ubiquitous, omnipresent TAGLINE!…
Do your words mean business? Follow these simple tips and see your sales soar…
Every word that comes from your company — whether it is on a piece of paper, on a computer screen or written across the sky, for that matter — carries with it your reputation and your customers’ (or potential customers’) perception of who you are and what you can do for them.
Businesses are asking: To blog or not to blog?
That’s the question lots of people are asking – and the answers are as varied as all the blogs out there in cyberspace.
The power of words: Market yourself by adopting a whole new language
I think we all agree that gone are the days when we would mass e- or snail-mail tens or even hundreds of resumes just for the sake of telling ourselves that we’ve done all we could to find the right job.
Do your words mean business?
Every word that comes from your company — whether it is on a piece of paper, on a computer screen or written across the sky, for that matter — carries with it your reputation and your customers’ (or potential customers’) perception of who you are and what you can do for them.
The power of words: Networking your way to new connections and a better outlook
Whether you’re looking for a job, have a job, are hiring or even none of the above, networking can be invaluable part of who you are and what you do. But networking isn’t just about the free lunch (if there is one – and you know the old adage about that anyway).
Writing for the Web…it’s not a piece of e-cake!
So, you’ve elected to jump head first into the wonderful world of Web. After all, just about everyone has a site. You may as well join the craze. You hire a web developer and a graphic artist to design a professional site that promotes your business image…
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