Shhhh… Direct Mail Copywriting Secrets
Direct mail companies, writers, websites and experts all offer many rules and “helpful hints” for creating direct mail copy.
But I’m taking it one step further. I’m going to actually share with you my Top 3 Secrets for blockbuster direct mail copy (direct mail copy = words that sell).
They’re beautiful in their simplicity, but you’d be shocked at how seldom they are actually followed:
You’d better know what you’re selling…inside and out.
Don’t even pick up your mouse until you know every possible benefit and selling point like the back of your hand. Enough said.
Choose your words prudently…and creatively.
As you know, words are mighty and, when chosen well, have the power to persuade. Your choice of words needs to create feelings that will motivate buyers.
Encourage them to act NOW.
The old, reliable “call to action” is MUST. It’s not enough to sell them – tell them clearly what to do now, show them ‘why’ and explain ‘how.’
Allison Nazarian is president and chief copywriter of Allison Media Group, a Florida-based company that helps businesses nationwide harness the power of words to sell, inform and publicize. Click here to connect with Allison and receive an email response within one business day.
Copyright© Allison Media Group, Inc. May be reprinted without permission of Allison Media Group, Inc and Allison Nazarian if in full, unchanged format and with complete attribution to author.
