Month: April 2013

Ghostwriting Rates: What Do Ghostwriters Charge?

How much do ghostwriters charge?

Ghostwriting rates…they’re all over the place. But should they be? The answer is a firm: It all depends. Ghostwriting rates vary – wildly – because the writing itself requires a wide variety of skills. It includes not just writing talent, but also the ability to communicate and work together and to just about adopt the […] Read more…

Creating The Perfect Tagline

They’re everywhere! We’re literally inundated with them day and night. No matter where we are, we can’t escape them. Yes, we’re talking about the ubiquitous, omnipresent TAGLINE! What is a tagline? A tagline is a variant of a branding slogan typically used in marketing materials and advertising. More importantly than a formal definition, however, how […] Read more…

What Is Copywriting?

So, what exactly is copywriting? Put simply, copywriting is a key part of any marketing, advertising, public relations, informational or educational efforts carried out to boost sales, attract customers or showcase a company’s – or person’s – capabilities. Copywriting is about words — the words that businesses, organizations, firms and others use to sell, whether […] Read more…

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