Should We Repurpose Our Content – And How?

Why re-invent the wheel? If you’ve already created content for your business – or had it created by a copywriter – you’re sitting on a goldmine of potential. Repurposing your content for other purposes is not only allowed; it’s recommended! By repurposing the content that you already have, you can quickly and easily create a larger content footprint – which … Read More

Help, We Need A Copywriter!

Sometimes, helping your client gain success with their online marketing means that you will need to provide services beyond your core offerings. Nowhere is this truer than with web copywriting. SEO consultants, graphic designers, web designers and ad agencies that often realize they need to refer their clients to a web copywriter – or partner with one – in order … Read More

Three Online Copy Mistakes I Know You Are Making

Your website can act as a 24/7 salesperson for your business – but only if your copy is working correctly. Unfortunately and for all sorts of reasons, there are far too many websites out there that simply aren’t doing their jobs as well as possible. More often than not, the culprit can be found in the words (copy) they have … Read More