E-zine or e-newsletter? (Part 2 of 2)

(Read Part 1 of this post here.) When considering adding an e-zine or e-newsletter to your marketing mix, you’ll want to focus on some key benefits. It is so important to remember that with an  enewsletter (or ezine — whichever name you prefer), you can: Give your customers useful news they can use on subjects they care about. The key … Read More

Ezine or enewsletter? (Part 1 of 2)

No matter what name you give it, a consistently good and consistently sent e-newsletter can be a phenomenal communications, P.R. and sales tool. It may be time to start thinking about what an e-zine or e-newsletter could do for your company or for your clients’ businesses. When clients ask me whether it’s time for them to add e-zines to their … Read More

Going Green With Your Marketing – Reduce, Reuse and Recycle!

Being “green” or going ‘green” is all the rage, from clothing and toys to homebuilding to food to all areas of business, so why not for your marketing writing, too? Want your marketing writing to be more efficient? Then you’ll want to start to focus on repurposing your copy: Reduce. There’s tons to read on the web right now, almost … Read More

Let’s Talk About Bullet Points

Yes, this is a blog post about bullet points! Believe it or not, these little dots can be an incredibly important part of your business copy. No matter what you’re writing – whether it’s a letter, web page, e-mail or e-newsletter – you’ve got to be sure that your reader can scan it on a screen or on paper and … Read More

Remember Brochures?

Remember when your go-to marketing strategy was to create a tri-fold brochure? Well, those days may be gone, but the brochure – when used in a targeted and effective manner – is still a valuable tool in the marketing toolbox of so many businesses. When you write a brochure for your business you have limited space to work with. Be … Read More

What Does A Copywriter Do?

Let’s start with this time-tested truth: Most busy people do not have the time or inclination to write copy for their or their clients’ marketing initiatives. Writing is just not something you can do while you are doing something else. So while you may have thought about or even looked for a copywriter, you may still wonder, “What does a … Read More

What Is Information Marketing?

Do you have something important to share? Are you an expert in areas others would like to know about as well? Did you know that your knowledge is valuable? No matter what type of business you’re in, you could be making a healthy side stream of income by sharing your information for a reasonable price. Information marketing is about creating, … Read More

What Is Content Marketing?

When people search for information online, they don’t want to be sold to. Or ambushed. Or pushed. Of course,  however, your job as someone who is part of a business is to sell. These two ideas may seem like they are at cross purposes, but content marketing can help you promote your company without being so “in your face” or … Read More