Month: August 2013

What Should I Look For When Hiring A Copywriter?

In business, marketing and copywriting, you must keep up with the Joneses

It’s not about you…never, ever, ever

It’s not about you

Know your audience and feel their pain. If you don’t truly understand the needs and challenges specific to those you are trying to reach, you will never be able to show them why you and why now. If they aren’t convinced, they will never become your customers. If you don’t ‘speak their language,’ they will […] Read more…

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