Three Copywriting Tips That Will Give You Great Results

3 tips to get results

Writing content is not for everyone, but this doesn’t mean you can’t write good copy if you must. Over the years, I’ve amassed extensive experience in the field of writing, and have also talked to other copywriting experts about their own experiences. With that in mind, I present to you these three great copywriting tips: Copywriting Tip 1: Create a … Read More

Keeping Up With Your Target Market

target market

To create outstanding content, you need to know what is on the mind of those in your market. Keeping up with the information in their world and in your industry is the best way to prove that you’re relevant and find new opportunities for content creation. But if you want to consistently find out news and information, you need a … Read More

Using What You Already Have To Create New Content


You and your organization are full of great content ideas. If you know where to look – and how (and who) to ask – you will likely find tons of ideas and other fodder that can lead to new content for blog posts, ebooks, white papers, social media posts and more. Here are a few ideas to get you started: … Read More

Your Content: Renew. Recycle. Repurpose. Reuse.

repurpose content

Content vehicles, such as your blog, are like beasts with never-ending appetites. But do you always have to create new content for your audience? Not necessarily. If you’re using your editorial calendar wisely and publishing regularly, you’re developing your own gold mine of content that you can renew, recycle, repurpose and reuse. First, take a look at your most popular … Read More

How To Create An Editorial Calendar

editorial calendar

When it comes to writing a blog that works hard and makes a difference, you need to think ahead. A blog, like any other type of publication, deserves careful planning. Be deliberate about choosing your blog topics – don’t come up with half-baked ideas on the fly. Your planning, or lack thereof, will be apparent in your writing, and a … Read More