What is Corporate Copywriting?

Corporate copywriting is arguably the most invisible of the writing disciplines — it’s not sexy like fiction and hardly as impressive as journalism, but it keeps the wheels of your marketing machine greased and helps you present a unified face to the public. Every insurance commercial that made you giggle and every jingle that ever got lodged permanently in your … Read More

Top Four Tips Of Blog Writing

There’s a sort of beautiful fantasy that goes with writing, in which the click, click, click of the keyboard breathes life into a magical artistic composition that leaves readers spellbound. Behind the curtain, however, writing isn’t as otherworldly as it would seem on the surface — and that goes for your blog, too. There’s nothing truly mysterious about writing a … Read More