Product Benefits Create Emotional Connections with Customers

Sales copy is one of the trickiest genres of writing to master. After all, unless your goal is to sound like a 1980s infomercial (let’s hope it isn’t!), you’ve got to subtly slip in your message without seeming too pushy. There’s nothing wrong with telling people that your product could help them if they’d only click here for more information, … Read More

Print Isn’t Dead: The Sales Sheet Still Reigns Supreme

There’s something to be said for flyers and sales sheets — I mean, this Internet thing is fancy and all, but now and again it’s nice to just hold a piece of paper and marvel at the things that are spread across it. Despite the wild popularity of the mobile web and the Internet of Things, successful companies everywhere are … Read More