Does Your Copywriter Really Paint a Picture of You?

Hiring a ghostwriter is a finicky business, fraught with peril. After all, you’re trusting a complete stranger to represent you with his or her writing — is that even possible? Some ghosts do a better job than others, there’s no doubt about it, but what many clients expect from a ghostwriter is not actually within a ghostwriter’s job description. A … Read More

3 Keys to Killer Copy

There’s a lot of advice out there about writing copy — some of it good, some of it terrifying, but in the end, very few of these people are hitting the mark. In fact, most of them are selling something, like a book or a writing class, and want you to believe, at the core of your being, that copywriting … Read More