I’m usually not a fan of sharing the copywriting tips of others, primarily because so many are just dead wrong. Luckily for Brandon Turner, contributor to Entrepreneur.com, the tips his friend the copywriter gave him are dead on. Casual voice is key, but he’ll explain to you just how to apply it properly.
One of the biggest mistakes I see copywriters make over and over again is choosing language that’s inappropriate for the situation. They want to take something simple and make it complicated, because they think that’s what a writer does. This is the furthest thing from the truth. In all things, writers should seek to create clarity. This piece from Articulate … Read More