Month: March 2016

10 Copywriting Tips You Can Use Right Now To Boost Conversion Rates

How to Write Copy People Will Actually Read

There are several tried and true methods of increasing the readability of your online content, including breaking up paragraphs into smaller, more digestible chunks, using informational headers so scanners can skip to the parts of your content they need the most and making your content easy to understand.  ConversionXL outlines the creation of scannable copy […] Read more…

Learn to Paint a Verbal Picture with Your Copy and Don’t Be Afraid to Ask For What You Want: A Sale.

Master B2B Sales With Emotional Appeal

Consider KPIs Before Scrapping Your Content Marketing Plan

If you’re considering scrapping your content marketing plan and starting again, you might spend your time better by giving your KPIs a long, hard look.  Measuring the wrong indicators can give you the wrong picture of your efforts — even making a wildly successful marketing effort look flaccid and empty.  Read this article from Business […] Read more…

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