Overlooked Content Marketing Strategies that Work

Overlooked Content Marketing Strategies that Work

There are a number of strategies that marketer Jeff Bullas points to as far as helping with your content marketing—and a surprising number of effective strategies are often overlooked. Things like content audits to improve the overall quality of your available content and re-launching old content with updated images or supporting material can have amazing effects on site popularity. Repurposing … Read More

5 Tips for Working from Home

5 Tips for Working from Home

One big advantage running a copywriting agency is that in many cases you’re able to do all of your work from home. While it may seem like a dream at first, that dream can become a nightmare if you’re not ready for the realities of working from home. There are distractions and time sinks around the home that you likely … Read More

Getting the Most Out of Content Marketing Performance

Getting the Most Out of Content Marketing Performance

If you want to improve your content marketing performance, it’s important to determine the exact results you want and the strategies you’d like to use to achieve them. Understanding your audience helps with this, as does figuring out how to connect different initiatives across channels for a combined end effect. When working on maximizing content performance, make sure that you … Read More

6 Ways to Generate New Content Ideas When the Well Runs Dry

6 Ways to Generate New Content Ideas When the Well Runs Dry

Chances are, most of the time you have an unbelievable number of ideas for content topics. Sure, some of them won’t work out once you start planning them out, but you’ve still a goldmine of good ideas just waiting to be tapped. Every now and then, though, you’ll wind up staring at a blank screen with no idea what you’re … Read More

Say What? The Most Expensive Typos in History

Say What? The Most Expensive Typos in History

From NASA’s $80 million missing hyphen to a copy of the Bible that encouraged readers to commit adultery, there have been some pretty major goofs made in the printed word over the centuries. According to this post, probably the biggest error came when a trading firm accidentally sold 610,000 shares of stock at 1 yen per share… instead of the … Read More

Keep Your Focus While Running Your Business

Keep Your Focus While Running Your Business

Running a business is challenging, and many entrepreneurs are surprised at just how much attention their businesses need. Staying focused on the important things can be difficult, especially when there are so many smaller things that you still have to take care of one way or another. This overload can lead to losing focus, and your business might suffer as … Read More

Creating Your Ideal About Page

Creating Your Ideal About Page

About pages are important tools for your website that can improve search engine rankings and build your overall brand image. You can maximize the effectiveness of your About page by expanding its scope and giving it some unique flavor… while minimalist designs work well, don’t be afraid to add unique images or other content that sets the page apart. Don’t … Read More

Creating Good Workplace Boundaries

Creating Good Workplace Boundaries

Whether we’re talking a lone independent contractor or a multinational corporation, businesses thrive on rules and routine. By clearly establishing what you (and others) can and can’t do, boundaries free up time and increase overall productivity. Even those working from home need to have some sort of structure to avoid distractions and procrastination. Knowing how to create good workplace boundaries … Read More