Month: May 2017

Overlooked Content Marketing Strategies that Work

There are a number of strategies that marketer Jeff Bullas points to as far as helping with your content marketing—and a surprising number of effective strategies are often overlooked. Things like content audits to improve the overall quality of your available content and re-launching old content with updated images or supporting material can have amazing […] Read more…

5 Tips for Working from Home

One big advantage running a copywriting agency is that in many cases you’re able to do all of your work from home. While it may seem like a dream at first, that dream can become a nightmare if you’re not ready for the realities of working from home. There are distractions and time sinks around […] Read more…

Getting the Most Out of Content Marketing Performance

If you want to improve your content marketing performance, it’s important to determine the exact results you want and the strategies you’d like to use to achieve them. Understanding your audience helps with this, as does figuring out how to connect different initiatives across channels for a combined end effect. When working on maximizing content […] Read more…

6 Ways to Generate New Content Ideas When the Well Runs Dry

Chances are, most of the time you have an unbelievable number of ideas for content topics. Sure, some of them won’t work out once you start planning them out, but you’ve still a goldmine of good ideas just waiting to be tapped. Every now and then, though, you’ll wind up staring at a blank screen […] Read more…

Say What? The Most Expensive Typos in History

Creating Your Ideal About Page

About pages are important tools for your website that can improve search engine rankings and build your overall brand image. You can maximize the effectiveness of your About page by expanding its scope and giving it some unique flavor… while minimalist designs work well, don’t be afraid to add unique images or other content that […] Read more…

Creating Good Workplace Boundaries

Whether we’re talking a lone independent contractor or a multinational corporation, businesses thrive on rules and routine. By clearly establishing what you (and others) can and can’t do, boundaries free up time and increase overall productivity. Even those working from home need to have some sort of structure to avoid distractions and procrastination. Knowing how […] Read more…

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