Note to Self: Stop Writing Boring Content

boring

Oh, sorry, I was just talking to myself. Sometimes I write boring stuff. Sometimes, it is more often than sometimes. Yes, even me. Heck, especially me. How to avoid writing boring stuff. If you’ve noticed that your content has become boring and routine, don’t just sit there hoping that “this too shall pass.”  Well, you can sit there and hope … Read More

How Long Should Our Blog Posts Be?

no magic formula

This is a question I get a lot. The first answer is that there is no one “bingo” answer. As much as experts will tell you there are rules and musts, there isn’t any one right way that excludes all the others. There is no magic formula. I say this not to scold or shame you, whether you are a … Read More

Bad Writing Does Hurt.

Bad Writing Does Hurt.

Can I vent? Bad writing can do as much damage as bad service or bad products. Although in many cases it’s beginning to improve, business writing has long been bogged down in cliché-rich corporate-ese and a bad case of over-formality. It’s confusing and heavy and cloudy and, well, just weird. Does anyone actually talk like that? We all know from … Read More

R-E-S-P-E-C-T

great working relationship with your copywriter

Engaging a copywriter is a two-way street. Just as you look for certain touchstones in writers, they look for specific qualities in you as well. First among these is … Respect the writer’s experience Most professional copywriters really do know their stuff. Get the most for your investment by giving careful consideration to their suggestions and ideas. Deal or no … Read More

What Should I Look For When Hiring A Copywriter?

What Should I Look For When Hiring A Copywriter?

In this age of corporate downsizing and its relatives, it’s become a reality, among the first groups to get downsized (as in, “let us help you out the door”) are marketing and communications. Businesses without marketing staff and/or with budget constraints have found time and again that the cost-effective solution for getting the job done is to hire a professional … Read More

You aren’t done writing just because you are done writing

done writing

For the vast majority of people, editing and proofreading, especially when it is your own work, is not fun. Actually, it’s a pain in the you-know-what. But that doesn’t mean that good proofreading isn’t a crucial part of any marketing effort, because it is. I do my best to get others involved in the process and to make sure I … Read More

In business, marketing and copywriting, you must keep up with the Joneses

keeping up with your competition

Now, more than ever, keeping up with your competitors and even your clients and target customers is not a choice…it is a MUST. Back in the day, one “evergreen” brochure or two new ads each year may have been enough, but these days that just won’t do it for you or your business anymore. In fact, just doing something like … Read More

Watch your language…in all situations

watch your language

It’s been said time and again that “the difference between the right word and the almost right word is the difference between lightning and the lightning bug.” We may know this to be true, but how does it relate to copywriting? Well…whether you are writing a resume, a brochure or even your life story, it’s important to remember to: Stay … Read More