Stop The Madness!: Or, Why Hype Does Not Work

What’s wrong with a lot of hype and “fantastic” claims about a product? Plenty. Your potential buyers, customers and clients aren’t stupid, so it’s best not to talk to them as if they were. Don’t make a claim you can’t authenticate with documentation or an objective test. This is fairly simple – it means don’t lie. It doesn’t work, plus … Read More

Ghostwriting Rates: What Do Ghostwriters Charge?

Ghostwriting Rates: What Do Ghostwriters Charge?

Ghostwriting rates…they’re all over the place. But should they be? The answer is a firm: It all depends. Ghostwriting rates vary – wildly – because the writing itself requires a wide variety of skills. It includes not just writing talent, but also the ability to communicate and work together and to just about adopt the persona and voice of your … Read More

Creating The Perfect Tagline

They’re everywhere! We’re literally inundated with them day and night. No matter where we are, we can’t escape them. Yes, we’re talking about the ubiquitous, omnipresent TAGLINE! What is a tagline? A tagline is a variant of a branding slogan typically used in marketing materials and advertising. More importantly than a formal definition, however, how do you – as a … Read More

By The Way, Words Are Really Powerful

It’s been said time and again that “the difference between the right word and the almost right word is the difference between lightning and the lightning bug.” We may know this to be true, but how does it relate to the world of marketing? Whether you are writing a blog post, a brochure or a script for your next corporate … Read More

What Is Copywriting?

So, what exactly is copywriting? Put simply, copywriting is a key part of any marketing, advertising, public relations, informational or educational efforts carried out to boost sales, attract customers or showcase a company’s – or person’s – capabilities.   Copywriting is about words — the words that businesses, organizations, firms and others use to sell, whether it is on a … Read More