Marketing Professionals: 5 Tips for Collaborating with Your Outside Copywriter

Marketing Professionals- 5 Tips for Collaborating with Your Outside Copywriter

Quality copy is a must for effective marketing, and the value of good writing cannot be understated. Sometimes that copy will be produced in-house, but increasingly we’re seeing marketing professionals outsourcing content creation to professional copywriters. This not only saves time, but it can have other benefits as well. There is one potential problem, however: How do you stay in … Read More

Small Business Owners Share Their Summer Stress-Relievers

Allison Media Group’s Allison Nazarian was interviewed by the Kabbage blog about her favorite way to release stress during the hot summer months. Read the full post here and learn about Allison’s indoor mini trampolining activity.  

Why Do I Need a Professional Copywriter? Let Us Count the Ways

You may find yourself wondering whether you should hire a professional copywriter to create content for your projects. Some people balk at this idea since they assume that writing is “easy”… but once they get into the thick of things they find out that it’s a lot harder than it looks. If you’re on the fence, here are just a … Read More

Looking for a Copywriter? 5 Questions to Ask Before Hiring Anyone

Hiring a copywriter can be a great decision, especially if you find a writer that you really seem to mesh with. However, not all copywriters are created equal. If you aren’t careful you may end up hiring someone who isn’t quite up to snuff and who doesn’t provide you with the quality content that you want. To make sure that … Read More

In-Person Networking in the Era of Social Media

In-Person Networking in the Era of Social Media

Social media is a major part of our society at the moment. As the Internet continues to evolve, the role that it plays in both our personal and professional lives is only expected to grow. Almost any professional will tell you how important it is to have a social media presence, and maintaining an active presence on Facebook, Twitter and … Read More

Are You a Freelancer or a Business Owner?

There is some contention in certain circles about the word “freelancer.” Some people gladly use the word to describe themselves, while others avoid it whenever possible. Those who make it clear that they aren’t “freelancers” often describe themselves as “business owners” or “contractors” or some similar term. There are even a few people who have completely different descriptors for themselves … Read More

7 Rules for Better Email Newsletters

Email newsletters can be very effective tools for staying in touch with workers, clients or even random website visitors. Unfortunately, bland or boring newsletters either end up being fed to the spam filter or being dropped completely. This doesn’t do you any good, and it certainly doesn’t help your company or brand. You need to pep things up, and fast. … Read More