Blog

In-Person Networking in the Era of Social Media

In-Person Networking in the Era of Social Media

Social media is a major part of our society at the moment. As the Internet continues to evolve, the role that it plays in both our personal and professional lives is only expected to grow. Almost any professional will tell you how important it is to have a social...

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Are You a Freelancer or a Business Owner?

Are You a Freelancer or a Business Owner?

There is some contention in certain circles about the word “freelancer.” Some people gladly use the word to describe themselves, while others avoid it whenever possible. Those who make it clear that they aren’t “freelancers” often describe themselves as “business...

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7 Rules for Better Email Newsletters

7 Rules for Better Email Newsletters

Email newsletters can be very effective tools for staying in touch with workers, clients or even random website visitors. Unfortunately, bland or boring newsletters either end up being fed to the spam filter or being dropped completely. This doesn’t do you any good,...

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Better Research for Better Copywriting

Better Research for Better Copywriting

Research is the cornerstone of good copywriting. Unfortunately, way too many writers confuse “research” with “Google search” and use information from the first result that they come across. This can result in work that’s vague, inaccurate or biased. If this is your...

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Overlooked Content Marketing Strategies that Work

Overlooked Content Marketing Strategies that Work

There are a number of strategies that marketer Jeff Bullas points to as far as helping with your content marketing—and a surprising number of effective strategies are often overlooked. Things like content audits to improve the overall quality of your available content...

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5 Tips for Working from Home

5 Tips for Working from Home

One big advantage running a copywriting agency is that in many cases you’re able to do all of your work from home. While it may seem like a dream at first, that dream can become a nightmare if you’re not ready for the realities of working from home. There are...

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