Whether we’re talking a lone independent contractor or a multinational corporation, businesses thrive on rules and routine. By clearly establishing what you (and others) can and can’t do, boundaries free up time and increase overall productivity. Even those working from home need to have some sort of structure to avoid distractions and procrastination. Knowing how to create good workplace boundaries … Read More
There’s not a person on the internet who hasn’t heard about the power of social media for lead generation. However, not everyone on social media has figured out the secret to success with it. If you’re struggling to make your social media work for you, check out this article from Strong Social Media. I thought it was a really informative read!
Content marketing for financial services companies is a lot more challenging than developing content for eCommerce or other company primarily concerned with brand-based marketing. Financial services clients often want to see an immediate monetary return on their investment, which can be difficult to track on a really good day. If you’re considering content marketing for a financial services company, this … Read More
Being a part of a small marketing team can be a hugely rewarding experience, unless you’re pulled so thin you can’t afford to stop and enjoy it a little. If you’re still chasing your own tail, it’s not too late to make positive changes that will improve your process flow and your customer experience. Salesforce put together this lovely piece … Read More
Writer’s Block can be a massive obstacle if you’re not armed with tools to get beyond it. Even professionals suffer from a lack of the right word or the right way to structure a piece of content now and again. Don’t dismay! MediaShower ran this great article with three time-tested methods to get back to writing. Check it out today!
When it comes to content marketing, your blog traffic can really matter. Whether you’re trying to establish yourself or your company as an authority in your area or simply wanting to spread the word about a new sale or product line, more views means you’re going to reach more of the audience you have in mind. Business 2 Community recently … Read More
It’s probably the best beer in the world, but what about their marketing? Contently explores the ways that the Carlsberg Group has made its content marketing its very own in this article, despite having to support 500 different local brands. Sometimes it’s useful to take a page from someone else’s playbook.
Creating really great content is a time consuming venture, but you don’t have to do it the hard way. Content Marketing Institute wrote this great guide to making content creation faster and more efficient, without sacrificing quality. In fact, I suspect that some of these tricks will make your content even better than it was before!