https://allisonmediagroup.com/blog/Copywriting articles by Allison Media Grouphttps://allisonmediagroup.com/and-now-some-inspiring-quotes-about-writing/https://allisonmediagroup.com/and-now-some-inspiring-quotes-about-writing/Thu, 21 Dec 2017 07:00:24 -0500Inspiration is an important part of being a writer. Whether you write fiction or ad copy, you need that spark of inspiration to get you through and ensure that each piece is the best it can be. If the well seems to run a bit dry at times, here are a few quotes about writing …https://allisonmediagroup.com/5-tips-for-working-with-a-copywriter-in-a-different-time-zone/https://allisonmediagroup.com/5-tips-for-working-with-a-copywriter-in-a-different-time-zone/Thu, 07 Dec 2017 07:00:01 -0500There are a lot of benefits to hiring a remote copywriter . Not only can it save you money in the long run, but you’re also not restricted to the talent pool within your company or your city when looking for the best copywriter for your marketing efforts. Remote work has become the norm for so many https://allisonmediagroup.com/do-copywriters-write-press-releases/https://allisonmediagroup.com/do-copywriters-write-press-releases/Thu, 16 Nov 2017 07:00:03 -0500Press releases are an important part of many businesses, announcing everything from changes within the company to new products that will be for sale soon. Not everyone has a knack for writing press releases, though, so you may be tempted to hire someone else to do it. The question is, where can you https://allisonmediagroup.com/can-a-copywriter-help-me-with-a-tagline/https://allisonmediagroup.com/can-a-copywriter-help-me-with-a-tagline/Thu, 02 Nov 2017 07:00:24 -0500Taglines are an important part of marketing, giving you something memorable for potential customers to hold onto over time. That short little blurb or slogan can really stick with people; some taglines are still hanging around from the 20th century, and have become iconic pieces of their associated https://allisonmediagroup.com/just-because-you-know-how-to-write-doesnt-mean-you-are-a-copywriter/https://allisonmediagroup.com/just-because-you-know-how-to-write-doesnt-mean-you-are-a-copywriter/Thu, 19 Oct 2017 07:00:08 -0500Some people assume that one type of writer is just as good as another; the assumption is that the primary skill of a writer is the ability to write well, so that skill should transfer pretty easily from one type of writing to another. This isn’t always the case, however. This is especially evident whttps://allisonmediagroup.com/5-secrets-to-hiring-the-best-copywriter-at-a-fair-price/https://allisonmediagroup.com/5-secrets-to-hiring-the-best-copywriter-at-a-fair-price/Thu, 05 Oct 2017 07:00:06 -0500Hiring a copywriter is a big decision. Your marketing efforts require someone with the experience and skill needed to produce quality copy, but your budget reminds you that you need to choose a copywriter carefully. Finding the balance between a quality professional and a budget-friendly rate isn’t https://allisonmediagroup.com/what-does-a-discovery-process-look-like-for-a-copywriter/https://allisonmediagroup.com/what-does-a-discovery-process-look-like-for-a-copywriter/Thu, 21 Sep 2017 07:00:29 -0500Though it’s often seen as “just” writing, there’s a lot that goes into copywriting. Good copywriters are part writer, part marketer and part brand-building machine. They have to know the industry they work in inside and out, or have to spend enough time to do the in-depth research necessary to understand the industry so they …https://allisonmediagroup.com/is-your-copywriter-an-employee-or-independent-contractor/https://allisonmediagroup.com/is-your-copywriter-an-employee-or-independent-contractor/Thu, 14 Sep 2017 07:00:37 -0500Hiring a copywriter can mean great things for your business. You’ll get the benefit of their professional experience and you’ll also ensure that you aren’t overworking your existing marketing team. Have you thought about exactly how you’re bringing the copywriter on, though? If you look online, you may notice that there’s a lot of talk …https://allisonmediagroup.com/best-practices-for-communicating-with-your-copywriter/https://allisonmediagroup.com/best-practices-for-communicating-with-your-copywriter/Thu, 07 Sep 2017 07:00:05 -0500Working with a copywriter helps you to ensure that you get the quality copy that you need when you need it. If that copywriter works remotely, however, you need to find ways to effectively communicate back and forth. You may even use multiple types of communication over the course of a project, as each has …https://allisonmediagroup.com/what-are-the-current-average-rates-for-copywriters-and-copywriting/https://allisonmediagroup.com/what-are-the-current-average-rates-for-copywriters-and-copywriting/Thu, 31 Aug 2017 07:00:20 -0500When looking to hire a copywriter, many people aren’t sure exactly how much they should pay. Copywriters are professionals and deserve to be treated as such, but not everyone knows how much professional copywriters charge. Whether you’re going into business as a copywriter or looking to hire one for your company, knowing the average rates …https://allisonmediagroup.com/what-do-copyright-copywriting-copy-writing-and-copy-right-have-in-common/https://allisonmediagroup.com/what-do-copyright-copywriting-copy-writing-and-copy-right-have-in-common/Thu, 24 Aug 2017 07:00:35 -0500Sometimes, similar words and terms can be confusing. This is especially the case when some of the words are related to the same general concept while others are not. One good example of this is often come across when looking for copywriting services: You may see the terms “copyright” “copywriting” “copy writing” and “copy right” …https://allisonmediagroup.com/is-there-a-difference-between-a-copywriter-and-a-creative-writer/https://allisonmediagroup.com/is-there-a-difference-between-a-copywriter-and-a-creative-writer/Thu, 17 Aug 2017 07:00:32 -0500Writers are writers, right? That’s the opinion that many people seem to have, assuming that all writers have the same general skill set and that one writer is more or less as good as another. This is often used to justify hiring a lower-priced creative writer to write content instead of going with ahttps://allisonmediagroup.com/5-ways-you-know-its-time-to-outsource-your-copywriting-needs/https://allisonmediagroup.com/5-ways-you-know-its-time-to-outsource-your-copywriting-needs/Thu, 10 Aug 2017 08:00:41 -0500Copywriting is increasingly being outsourced, especially among larger companies that no longer want to keep an internal writing staff on payroll. Some companies take pride in generating all of their copy internally, but there are some pretty compelling arguments to outsourcing. It’s possible that yohttps://allisonmediagroup.com/5-quick-tips-for-better-office-organization-right-now/https://allisonmediagroup.com/5-quick-tips-for-better-office-organization-right-now/Thu, 03 Aug 2017 08:00:00 -0500Organizing your office is a great way to increase your productivity and generally make things easier to find. Unfortunately, getting organized is often seen as a major undertaking. This may make you put off really getting organized because you don’t have time to really dive into a big overhaul. Does it have to be that …https://allisonmediagroup.com/billing-questions-should-you-go-hourly-per-project-or-flat-rate/https://allisonmediagroup.com/billing-questions-should-you-go-hourly-per-project-or-flat-rate/Thu, 27 Jul 2017 08:00:54 -0500Figuring out billing can be one of the hardest parts of being an independent contractor. When you bid on a job, there’s always the question of how you would like to handle billing. Do you want to work hourly, or should you bill for the entire project? What about setting up a flat rate billing …https://allisonmediagroup.com/7-tips-for-more-productivity-in-your-home-office/https://allisonmediagroup.com/7-tips-for-more-productivity-in-your-home-office/Thu, 20 Jul 2017 07:00:32 -0500Working from home can be great. Since you’re not having to punch the clock, you’re free to set your own schedule and work at the times that you work best. Unfortunately, working from home can also be awful since you’re surrounded by all of your favorite distractions. If you’re not careful, your productivity can take …https://allisonmediagroup.com/marketing-professionals-5-tips-for-collaborating-with-your-outside-copywriter/https://allisonmediagroup.com/marketing-professionals-5-tips-for-collaborating-with-your-outside-copywriter/Thu, 13 Jul 2017 07:00:25 -0500Quality copy is a must for effective marketing, and the value of good writing cannot be understated. Sometimes that copy will be produced in-house, but increasingly we’re seeing marketing professionals outsourcing content creation to professional copywriters. This not only saves time, but it can have other benefits as well. There is one potential problem, however: …https://allisonmediagroup.com/get-productive-stay-productive-top-10-workplace-productivity-tools/https://allisonmediagroup.com/get-productive-stay-productive-top-10-workplace-productivity-tools/Tue, 11 Jul 2017 08:00:47 -0500Allison Media Group’s Allison Nazarian was included in Recruiter‘s article, Get Productive, Stay Productive: Top 10 Workplace Productivity Tools.  Read the full post here and learn about Allison’s favorite online tool for time planning and management.https://allisonmediagroup.com/small-business-owners-share-their-summer-stress-relievers/https://allisonmediagroup.com/small-business-owners-share-their-summer-stress-relievers/Sat, 08 Jul 2017 08:00:14 -0500Allison Media Group’s Allison Nazarian was interviewed by the Kabbage blog about her favorite way to release stress during the hot summer months. Read the full post here and learn about Allison’s indoor mini trampolining activity.https://allisonmediagroup.com/in-person-networking-in-the-era-of-social-media/https://allisonmediagroup.com/in-person-networking-in-the-era-of-social-media/Thu, 22 Jun 2017 08:00:01 -0500Social media is a major part of our society at the moment. As the Internet continues to evolve, the role that it plays in both our personal and professional lives is only expected to grow. Almost any professional will tell you how important it is to have a social media presence, and maintaining an active …https://allisonmediagroup.com/are-you-a-freelancer-or-a-business-owner/https://allisonmediagroup.com/are-you-a-freelancer-or-a-business-owner/Thu, 15 Jun 2017 08:00:26 -0500There is some contention in certain circles about the word “freelancer.” Some people gladly use the word to describe themselves, while others avoid it whenever possible. Those who make it clear that they aren’t “freelancers” often describe themselves as “business owners” or “contractors” or some similar term. There are even a few people who have …https://allisonmediagroup.com/7-rules-for-better-email-newsletters/https://allisonmediagroup.com/7-rules-for-better-email-newsletters/Thu, 08 Jun 2017 08:00:34 -0500Email newsletters can be very effective tools for staying in touch with workers, clients or even random website visitors. Unfortunately, bland or boring newsletters either end up being fed to the spam filter or being dropped completely. This doesn’t do you any good, and it certainly doesn’t help your company or brand. You need to …https://allisonmediagroup.com/better-research-for-better-copywriting/https://allisonmediagroup.com/better-research-for-better-copywriting/Thu, 01 Jun 2017 08:00:20 -0500Research is the cornerstone of good copywriting. Unfortunately, way too many writers confuse “research” with “Google search” and use information from the first result that they come across. This can result in work that’s vague, inaccurate or biased. If this is your go-to strategy for research, you may find your work (and possibly your reputation) …https://allisonmediagroup.com/overlooked-content-marketing-strategies-that-work/https://allisonmediagroup.com/overlooked-content-marketing-strategies-that-work/Thu, 25 May 2017 08:00:26 -0500There are a number of strategies that marketer Jeff Bullas points to as far as helping with your content marketing—and a surprising number of effective strategies are often overlooked. Things like content audits to improve the overall quality of your available content and re-launching old content with updated images or supporting material can have amazing …https://allisonmediagroup.com/5-tips-for-working-from-home/https://allisonmediagroup.com/5-tips-for-working-from-home/Tue, 23 May 2017 08:00:09 -0500One big advantage running a copywriting agency is that in many cases you’re able to do all of your work from home. While it may seem like a dream at first, that dream can become a nightmare if you’re not ready for the realities of working from home. There are distractions and time sinks around …https://allisonmediagroup.com/getting-the-most-out-of-content-marketing-performance/https://allisonmediagroup.com/getting-the-most-out-of-content-marketing-performance/Thu, 18 May 2017 08:00:29 -0500If you want to improve your content marketing performance, it’s important to determine the exact results you want and the strategies you’d like to use to achieve them. Understanding your audience helps with this, as does figuring out how to connect different initiatives across channels for a combined end effect. When working on maximizing content …https://allisonmediagroup.com/6-ways-to-generate-new-content-ideas-when-the-well-runs-dry/https://allisonmediagroup.com/6-ways-to-generate-new-content-ideas-when-the-well-runs-dry/Tue, 16 May 2017 08:00:50 -0500Chances are, most of the time you have an unbelievable number of ideas for content topics. Sure, some of them won’t work out once you start planning them out, but you’ve still a goldmine of good ideas just waiting to be tapped. Every now and then, though, you’ll wind up staring at a blank screen …https://allisonmediagroup.com/say-what-the-most-expensive-typos-in-history/https://allisonmediagroup.com/say-what-the-most-expensive-typos-in-history/Thu, 11 May 2017 08:00:59 -0500From NASA’s $80 million missing hyphen to a copy of the Bible that encouraged readers to commit adultery, there have been some pretty major goofs made in the printed word over the centuries. According to this post , probably the biggest error came when a trading firm accidentally sold 610,000 shareshttps://allisonmediagroup.com/keep-your-focus-while-running-your-business/https://allisonmediagroup.com/keep-your-focus-while-running-your-business/Tue, 09 May 2017 08:00:30 -0500Running a business is challenging, and many entrepreneurs are surprised at just how much attention their businesses need. Staying focused on the important things can be difficult, especially when there are so many smaller things that you still have to take care of one way or another. This overload can lead to losing focus, and …https://allisonmediagroup.com/creating-your-ideal-about-page/https://allisonmediagroup.com/creating-your-ideal-about-page/Thu, 04 May 2017 08:00:00 -0500About pages are important tools for your website that can improve search engine rankings and build your overall brand image. You can maximize the effectiveness of your About page by expanding its scope and giving it some unique flavor… while minimalist designs work well, don’t be afraid to add unique images or other content that …