And Now, Some Inspiring Quotes About Writing

Inspiration is an important part of being a writer. Whether you write fiction or ad copy, you need that spark of inspiration to get you through and ensure that each piece is the best it can be. If the well seems to run a bit dry at times, here are a few quotes about writing that might give you the … Read More

5 Tips for Working with a Copywriter in a Different Time Zone

5 Tips for Working with a Copywriter in a Different Time Zone

There are a lot of benefits to hiring a remote copywriter. Not only can it save you money in the long run, but you’re also not restricted to the talent pool within your company when looking for the best copywriter for your marketing efforts. Unfortunately, there can be a few drawbacks to working with remote writers as well. One big … Read More

Can a Copywriter Help Me with a Tagline?

Can a Copywriter Help Me with a Tagline-

Taglines are an important part of marketing, giving you something memorable for potential customers to hold onto over time. That short little blurb or slogan can really stick with people; some taglines are still hanging around from the 20th century, and have become iconic pieces of their associated products’ identities. But how do you get a great tagline for your … Read More

Just Because You Know How to Write Doesn’t Mean You Are a Copywriter

Just-Because-You-Know-How-to-Write-Doesn’t-Mean-You-Are-a-Copywriter

Some people assume that one type of writer is just as good as another; the assumption is that the primary skill of a writer is the ability to write well, so that skill should transfer pretty easily from one type of writing to another. This isn’t always the case, however. This is especially evident when you take the skills of … Read More

What Does a Discovery Process Look Like for a Copywriter?

Though it’s often seen as “just” writing, there’s a lot that goes into copywriting. Good copywriters are part writer, part marketer and part brand-building machine. They have to know the industry they work in inside and out, or have to spend enough time to do the in-depth research necessary to understand the industry so they can put everything into the … Read More

What Are the Current Average Rates for Copywriters and Copywriting?

What Are the Current Average Rates for Copywriters and Copywriting

When looking to hire a copywriter, many people aren’t sure exactly how much they should pay. Copywriters are professionals and deserve to be treated as such, but not everyone knows how much professional copywriters charge. Whether you’re going into business as a copywriter or looking to hire one for your company, knowing the average rates for copywriting services will help … Read More

Is There a Difference Between a Copywriter and a Creative Writer?

Is There a Difference Between a Copywriter and a Creative Writer

Writers are writers, right? That’s the opinion that many people seem to have, assuming that all writers have the same general skill set and that one writer is more or less as good as another. This is often used to justify hiring a lower-priced creative writer to write content instead of going with a professional copywriter. The assumption is that … Read More

5 Ways You Know It’s Time to Outsource Your Copywriting Needs

5 Ways You Know It’s Time to Outsource Your Copywriting Needs

Copywriting is increasingly being outsourced, especially among larger companies that no longer want to keep an internal writing staff on payroll. Some companies take pride in generating all of their copy internally, but there are some pretty compelling arguments to outsourcing. It’s possible that you’re feeling the pressure to outsource as well, but aren’t sure if you should or not. … Read More