Marketing Professionals: 5 Tips for Collaborating with Your Outside Copywriter

Marketing Professionals- 5 Tips for Collaborating with Your Outside Copywriter

Quality copy is a must for effective marketing, and the value of good writing cannot be understated. Sometimes that copy will be produced in-house, but increasingly we’re seeing marketing professionals outsourcing content creation to professional copywriters. This not only saves time, but it can have other benefits as well. There is one potential problem, however: How do you stay in … Read More

Why Do I Need a Professional Copywriter? Let Us Count the Ways

You may find yourself wondering whether you should hire a professional copywriter to create content for your projects. Some people balk at this idea since they assume that writing is “easy”… but once they get into the thick of things they find out that it’s a lot harder than it looks. If you’re on the fence, here are just a … Read More

7 Rules for Better Email Newsletters

Email newsletters can be very effective tools for staying in touch with workers, clients or even random website visitors. Unfortunately, bland or boring newsletters either end up being fed to the spam filter or being dropped completely. This doesn’t do you any good, and it certainly doesn’t help your company or brand. You need to pep things up, and fast. … Read More

Better Research for Better Copywriting

Research is the cornerstone of good copywriting. Unfortunately, way too many writers confuse “research” with “Google search” and use information from the first result that they come across. This can result in work that’s vague, inaccurate or biased. If this is your go-to strategy for research, you may find your work (and possibly your reputation) suffering in the long run. … Read More

6 Ways to Generate New Content Ideas When the Well Runs Dry

6 Ways to Generate New Content Ideas When the Well Runs Dry

Chances are, most of the time you have an unbelievable number of ideas for content topics. Sure, some of them won’t work out once you start planning them out, but you’ve still a goldmine of good ideas just waiting to be tapped. Every now and then, though, you’ll wind up staring at a blank screen with no idea what you’re … Read More

Creating Your Ideal About Page

Creating Your Ideal About Page

About pages are important tools for your website that can improve search engine rankings and build your overall brand image. You can maximize the effectiveness of your About page by expanding its scope and giving it some unique flavor… while minimalist designs work well, don’t be afraid to add unique images or other content that sets the page apart. Don’t … Read More

Turn Your Blogging Growth Up to 11 With These Hacks

When it comes to content marketing, your blog traffic can really matter.  Whether you’re trying to establish yourself or your company as an authority in your area or simply wanting to spread the word about a new sale or product line, more views means you’re going to reach more of the audience you have in mind.  Business 2 Community recently … Read More

Revise Your Content Plans, Avoid These Mistakes in 2017

It’s an age-old tradition for both individuals and their businesses to ring in the new year with some goals to help direct the coming 12 months.  Although the gurus at Search Engine Journal don’t have specific guidance on what you should be doing in 2017, they have compiled this list of mistakes that you should really stop making this year. … Read More