7 Rules for Better Email Newsletters

Email newsletters can be very effective tools for staying in touch with workers, clients or even random website visitors. Unfortunately, bland or boring newsletters either end up being fed to the spam filter or being dropped completely. This doesn’t do you any good, and it certainly doesn’t help your company or brand. You need to pep things up, and fast. … Read More

Copywriting Strategies to Improve Your Email Response Rates

Email marketing can be a real challenge, especially if you’re just now getting started trying to build a marketing list.  Instead of committing egregious acts of spammery, design better email marketing campaigns using these seven copywriting tips from HubSpot’s experts.  You’ll have leads knocking down your door once these tricks are properly implemented.

Email Marketing Mastery By the Numbers

Mastering email marketing is as much about sales instinct as it is raw data.  Data is such a useful tool when trying to make vital decisions about just what should go into your email.  This awesome piece from Direct Marketing tells us that six to 10 word long email subjects are one of the keys to success, but there are … Read More

Writing Great Copy For Your Email Marketing Campaigns

Email marketing campaigns are one of those things that you either love or hate, and you’re more likely to hate them if you don’t really understand how to make them deliver. Even though the keys to email success aren’t exactly secret, an email campaign can seem overwhelming to the uninitiated. Start With a Plan Every great marketing campaign starts out … Read More