Just Because You Know How to Write Doesn’t Mean You Are a Copywriter

Just-Because-You-Know-How-to-Write-Doesn’t-Mean-You-Are-a-Copywriter

Some people assume that one type of writer is just as good as another; the assumption is that the primary skill of a writer is the ability to write well, so that skill should transfer pretty easily from one type of writing to another. This isn’t always the case, however. This is especially evident when you take the skills of … Read More

Is There a Difference Between a Copywriter and a Creative Writer?

Is There a Difference Between a Copywriter and a Creative Writer

Writers are writers, right? That’s the opinion that many people seem to have, assuming that all writers have the same general skill set and that one writer is more or less as good as another. This is often used to justify hiring a lower-priced creative writer to write content instead of going with a professional copywriter. The assumption is that … Read More

7 Rules for Better Email Newsletters

Email newsletters can be very effective tools for staying in touch with workers, clients or even random website visitors. Unfortunately, bland or boring newsletters either end up being fed to the spam filter or being dropped completely. This doesn’t do you any good, and it certainly doesn’t help your company or brand. You need to pep things up, and fast. … Read More

Better Research for Better Copywriting

Research is the cornerstone of good copywriting. Unfortunately, way too many writers confuse “research” with “Google search” and use information from the first result that they come across. This can result in work that’s vague, inaccurate or biased. If this is your go-to strategy for research, you may find your work (and possibly your reputation) suffering in the long run. … Read More

6 Ways to Generate New Content Ideas When the Well Runs Dry

6 Ways to Generate New Content Ideas When the Well Runs Dry

Chances are, most of the time you have an unbelievable number of ideas for content topics. Sure, some of them won’t work out once you start planning them out, but you’ve still a goldmine of good ideas just waiting to be tapped. Every now and then, though, you’ll wind up staring at a blank screen with no idea what you’re … Read More

Creating Your Ideal About Page

Creating Your Ideal About Page

About pages are important tools for your website that can improve search engine rankings and build your overall brand image. You can maximize the effectiveness of your About page by expanding its scope and giving it some unique flavor… while minimalist designs work well, don’t be afraid to add unique images or other content that sets the page apart. Don’t … Read More

Bad Writing Does Hurt.

Bad Writing Does Hurt.

Can I vent? Bad writing can do as much damage as bad service or bad products. Although in many cases it’s beginning to improve, business writing has long been bogged down in cliché-rich corporate-ese and a bad case of over-formality. It’s confusing and heavy and cloudy and, well, just weird. Does anyone actually talk like that? We all know from … Read More

Simplicity is a beautiful thing

Simplicity is a beautiful thing

Every word that comes from your company — whether it is on a piece of paper, on a computer screen or written across the sky, for that matter — carries with it your reputation and your customers’ (or potential customers’) perception of who you are and what you can do for them. It should go without saying that these words … Read More