Do Copywriters Write Press Releases?

Do Copywriters Write Press Releases

Press releases are an important part of many businesses, announcing everything from changes within the company to new products that will be for sale soon. Not everyone has a knack for writing press releases, though, so you may be tempted to hire someone else to do it. The question is, where can you find a press release writer that you … Read More

Can a Copywriter Help Me with a Tagline?

Can a Copywriter Help Me with a Tagline-

Taglines are an important part of marketing, giving you something memorable for potential customers to hold onto over time. That short little blurb or slogan can really stick with people; some taglines are still hanging around from the 20th century, and have become iconic pieces of their associated products’ identities. But how do you get a great tagline for your … Read More

Just Because You Know How to Write Doesn’t Mean You Are a Copywriter

Just-Because-You-Know-How-to-Write-Doesn’t-Mean-You-Are-a-Copywriter

Some people assume that one type of writer is just as good as another; the assumption is that the primary skill of a writer is the ability to write well, so that skill should transfer pretty easily from one type of writing to another. This isn’t always the case, however. This is especially evident when you take the skills of … Read More

What Does a Discovery Process Look Like for a Copywriter?

Though it’s often seen as “just” writing, there’s a lot that goes into copywriting. Good copywriters are part writer, part marketer and part brand-building machine. They have to know the industry they work in inside and out, or have to spend enough time to do the in-depth research necessary to understand the industry so they can put everything into the … Read More

Is There a Difference Between a Copywriter and a Creative Writer?

Is There a Difference Between a Copywriter and a Creative Writer

Writers are writers, right? That’s the opinion that many people seem to have, assuming that all writers have the same general skill set and that one writer is more or less as good as another. This is often used to justify hiring a lower-priced creative writer to write content instead of going with a professional copywriter. The assumption is that … Read More

5 Ways You Know It’s Time to Outsource Your Copywriting Needs

5 Ways You Know It’s Time to Outsource Your Copywriting Needs

Copywriting is increasingly being outsourced, especially among larger companies that no longer want to keep an internal writing staff on payroll. Some companies take pride in generating all of their copy internally, but there are some pretty compelling arguments to outsourcing. It’s possible that you’re feeling the pressure to outsource as well, but aren’t sure if you should or not. … Read More

Why Do I Need a Professional Copywriter? Let Us Count the Ways

You may find yourself wondering whether you should hire a professional copywriter to create content for your projects. Some people balk at this idea since they assume that writing is “easy”… but once they get into the thick of things they find out that it’s a lot harder than it looks. If you’re on the fence, here are just a … Read More

6 Ways to Generate New Content Ideas When the Well Runs Dry

6 Ways to Generate New Content Ideas When the Well Runs Dry

Chances are, most of the time you have an unbelievable number of ideas for content topics. Sure, some of them won’t work out once you start planning them out, but you’ve still a goldmine of good ideas just waiting to be tapped. Every now and then, though, you’ll wind up staring at a blank screen with no idea what you’re … Read More