Creating Your Ideal About Page

Creating Your Ideal About Page

About pages are important tools for your website that can improve search engine rankings and build your overall brand image. You can maximize the effectiveness of your About page by expanding its scope and giving it some unique flavor… while minimalist designs work well, don’t be afraid to add unique images or other content that sets the page apart. Don’t … Read More

What’s A White Paper & Should We Be Offering One?

Your sales team has done an amazing job at increasing the company’s revenue year after year, but your primary customer base has less time to talk about products with each passing day. Sure, you could send them some glossy brochures or fliers that might hint at the benefits your products provide, but if your customer base isn’t calling for more … Read More

Using What You Already Have To Create New Content

repurpose-content

You and your organization are full of great content ideas. If you know where to look – and how (and who) to ask – you will likely find tons of ideas and other fodder that can lead to new content for blog posts, ebooks, white papers, social media posts and more. Here are a few ideas to get you started: … Read More

You aren’t done writing just because you are done writing

done writing

For the vast majority of people, editing and proofreading, especially when it is your own work, is not fun. Actually, it’s a pain in the you-know-what. But that doesn’t mean that good proofreading isn’t a crucial part of any marketing effort, because it is. I do my best to get others involved in the process and to make sure I … Read More