In business, marketing and copywriting, you must keep up with the Joneses

keeping up with your competition

Now, more than ever, keeping up with your competitors and even your clients and target customers is not a choice…it is a MUST. Back in the day, one “evergreen” brochure or two new ads each year may have been enough, but these days that just won’t do it for you or your business anymore. In fact, just doing something like … Read More