5 Ways You Know It’s Time to Outsource Your Copywriting Needs

5 Ways You Know It’s Time to Outsource Your Copywriting Needs

Copywriting is increasingly being outsourced, especially among larger companies that no longer want to keep an internal writing staff on payroll. Some companies take pride in generating all of their copy internally, but there are some pretty compelling arguments to outsourcing. It’s possible that you’re feeling the pressure to outsource as well, but aren’t sure if you should or not. … Read More

Overlooked Content Marketing Strategies that Work

Overlooked Content Marketing Strategies that Work

There are a number of strategies that marketer Jeff Bullas points to as far as helping with your content marketing—and a surprising number of effective strategies are often overlooked. Things like content audits to improve the overall quality of your available content and re-launching old content with updated images or supporting material can have amazing effects on site popularity. Repurposing … Read More

Check Out These 38 Great Content Examples!

It can be tricky to find a content marketing tactic that fits your company and hasn’t already been done to death.  This is a common problem for marketers and business owners alike, but you can start by looking for inspiration from these 38 or so examples of brands who have created some crazy good content as curated by the Content … Read More

2016: A New Year, A New Marketing Plan

Is 2016 going to be a new year with a new content strategy for your business?  If you haven’t gotten on the content marketing bandwagon, it’s time to hitch a ride — if you have, it’s likely that your approach needs a few tweaks to keep it fresh.  Sujan Patel at Forbes has some great ideas for resetting your marketing … Read More