Just Because You Know How to Write Doesn’t Mean You Are a Copywriter


Some people assume that one type of writer is just as good as another; the assumption is that the primary skill of a writer is the ability to write well, so that skill should transfer pretty easily from one type of writing to another. This isn’t always the case, however. This is especially evident when you take the skills of … Read More

Say What? The Most Expensive Typos in History

Say What? The Most Expensive Typos in History

From NASA’s $80 million missing hyphen to a copy of the Bible that encouraged readers to commit adultery, there have been some pretty major goofs made in the printed word over the centuries. According to this post, probably the biggest error came when a trading firm accidentally sold 610,000 shares of stock at 1 yen per share… instead of the … Read More

Revise Your Content Plans, Avoid These Mistakes in 2017

It’s an age-old tradition for both individuals and their businesses to ring in the new year with some goals to help direct the coming 12 months.  Although the gurus at Search Engine Journal don’t have specific guidance on what you should be doing in 2017, they have compiled this list of mistakes that you should really stop making this year. … Read More

Learning From Copywriting Mistakes

Being a copywriter isn’t easy, but it’s necessary — and making mistakes is a big part of the learning process.  You can’t leave your mistakes for another day, but blogs like this one from the Business 2 Community Blog can help you identify common pain points for copywriters like yourself.  Give it a read before your next round of blogging … Read More

Mistakes You May Be Making In Your Online Marketing

marketing channels

The Internet is a great place with never-ending resources, which you can use when you want to promote your online business. It’s easy to make mistakes, and the good news is that it is also easy to fix them. Here are some very common online marketing mistakes and ways to help overcome them: 1. Not having a determined target market. … Read More

Three Online Copy Mistakes I Know You Are Making

Your website can act as a 24/7 salesperson for your business – but only if your copy is working correctly. Unfortunately and for all sorts of reasons, there are far too many websites out there that simply aren’t doing their jobs as well as possible. More often than not, the culprit can be found in the words (copy) they have … Read More