Just Because You Know How to Write Doesn’t Mean You Are a Copywriter

Just-Because-You-Know-How-to-Write-Doesn’t-Mean-You-Are-a-Copywriter

Some people assume that one type of writer is just as good as another; the assumption is that the primary skill of a writer is the ability to write well, so that skill should transfer pretty easily from one type of writing to another. This isn’t always the case, however. This is especially evident when you take the skills of … Read More

What Does a Discovery Process Look Like for a Copywriter?

Though it’s often seen as “just” writing, there’s a lot that goes into copywriting. Good copywriters are part writer, part marketer and part brand-building machine. They have to know the industry they work in inside and out, or have to spend enough time to do the in-depth research necessary to understand the industry so they can put everything into the … Read More

Best Practices for Communicating with Your Copywriter

Best Practices for Communicating with Your Copywriter

Working with a copywriter helps you to ensure that you get the quality copy that you need when you need it. If that copywriter works remotely, however, you need to find ways to effectively communicate back and forth. You may even use multiple types of communication over the course of a project, as each has its own benefits and drawbacks. … Read More

What Are the Current Average Rates for Copywriters and Copywriting?

What Are the Current Average Rates for Copywriters and Copywriting

When looking to hire a copywriter, many people aren’t sure exactly how much they should pay. Copywriters are professionals and deserve to be treated as such, but not everyone knows how much professional copywriters charge. Whether you’re going into business as a copywriter or looking to hire one for your company, knowing the average rates for copywriting services will help … Read More

What Do Copyright, Copywriting, Copy Writing and Copy Right Have in Common?

What Do Copyright, Copywriting, Copy Writing and Copy Right Have in Common

Sometimes, similar words and terms can be confusing. This is especially the case when some of the words are related to the same general concept while others are not. One good example of this is often come across when looking for copywriting services: You may see the terms “copyright” “copywriting” “copy writing” and “copy right” and this many sound-alike terms … Read More

5 Ways You Know It’s Time to Outsource Your Copywriting Needs

5 Ways You Know It’s Time to Outsource Your Copywriting Needs

Copywriting is increasingly being outsourced, especially among larger companies that no longer want to keep an internal writing staff on payroll. Some companies take pride in generating all of their copy internally, but there are some pretty compelling arguments to outsourcing. It’s possible that you’re feeling the pressure to outsource as well, but aren’t sure if you should or not. … Read More

Why Do I Need a Professional Copywriter? Let Us Count the Ways

You may find yourself wondering whether you should hire a professional copywriter to create content for your projects. Some people balk at this idea since they assume that writing is “easy”… but once they get into the thick of things they find out that it’s a lot harder than it looks. If you’re on the fence, here are just a … Read More

Looking for a Copywriter? 5 Questions to Ask Before Hiring Anyone

Hiring a copywriter can be a great decision, especially if you find a writer that you really seem to mesh with. However, not all copywriters are created equal. If you aren’t careful you may end up hiring someone who isn’t quite up to snuff and who doesn’t provide you with the quality content that you want. To make sure that … Read More