5 Ways You Know It’s Time to Outsource Your Copywriting Needs

5 Ways You Know It’s Time to Outsource Your Copywriting Needs

Copywriting is increasingly being outsourced, especially among larger companies that no longer want to keep an internal writing staff on payroll. Some companies take pride in generating all of their copy internally, but there are some pretty compelling arguments to outsourcing. It’s possible that you’re feeling the pressure to outsource as well, but aren’t sure if you should or not. … Read More

Marketing Professionals: 5 Tips for Collaborating with Your Outside Copywriter

Marketing Professionals- 5 Tips for Collaborating with Your Outside Copywriter

Quality copy is a must for effective marketing, and the value of good writing cannot be understated. Sometimes that copy will be produced in-house, but increasingly we’re seeing marketing professionals outsourcing content creation to professional copywriters. This not only saves time, but it can have other benefits as well. There is one potential problem, however: How do you stay in … Read More

Why Do I Need a Professional Copywriter? Let Us Count the Ways

You may find yourself wondering whether you should hire a professional copywriter to create content for your projects. Some people balk at this idea since they assume that writing is “easy”… but once they get into the thick of things they find out that it’s a lot harder than it looks. If you’re on the fence, here are just a … Read More

Better Research for Better Copywriting

Research is the cornerstone of good copywriting. Unfortunately, way too many writers confuse “research” with “Google search” and use information from the first result that they come across. This can result in work that’s vague, inaccurate or biased. If this is your go-to strategy for research, you may find your work (and possibly your reputation) suffering in the long run. … Read More

6 Ways to Generate New Content Ideas When the Well Runs Dry

6 Ways to Generate New Content Ideas When the Well Runs Dry

Chances are, most of the time you have an unbelievable number of ideas for content topics. Sure, some of them won’t work out once you start planning them out, but you’ve still a goldmine of good ideas just waiting to be tapped. Every now and then, though, you’ll wind up staring at a blank screen with no idea what you’re … Read More

Say What? The Most Expensive Typos in History

Say What? The Most Expensive Typos in History

From NASA’s $80 million missing hyphen to a copy of the Bible that encouraged readers to commit adultery, there have been some pretty major goofs made in the printed word over the centuries. According to this post, probably the biggest error came when a trading firm accidentally sold 610,000 shares of stock at 1 yen per share… instead of the … Read More

Mistakes You May Be Making In Your Online Marketing

marketing channels

The Internet is a great place with never-ending resources, which you can use when you want to promote your online business. It’s easy to make mistakes, and the good news is that it is also easy to fix them. Here are some very common online marketing mistakes and ways to help overcome them: 1. Not having a determined target market. … Read More

Copywriting: One of the Most Essential Tools in Online Marketing

marketing-tools

Online marketing is a collective term that encompasses various techniques and methods to market a product or service online. Effective marketers know that Internet marketing is more than just setting up a website, paying for PPC campaigns, using SEO and/or providing excellent products and services to online customers. One of the best tools you can use to effectively market your … Read More