Why Do I Need a Professional Copywriter? Let Us Count the Ways

You may find yourself wondering whether you should hire a professional copywriter to create content for your projects. Some people balk at this idea since they assume that writing is “easy”… but once they get into the thick of things they find out that it’s a lot harder than it looks. If you’re on the fence, here are just a … Read More

Looking for a Copywriter? 5 Questions to Ask Before Hiring Anyone

Hiring a copywriter can be a great decision, especially if you find a writer that you really seem to mesh with. However, not all copywriters are created equal. If you aren’t careful you may end up hiring someone who isn’t quite up to snuff and who doesn’t provide you with the quality content that you want. To make sure that … Read More

We Need A Copywriter, Now How Do We Find One?

Once you’ve made the decision to hire a copywriter, it can be tricky to find a good one. Searching for copywriters online often leads you to cheap, low quality companies that dole out your work to the lowest anonymous bidder. How, then, do you find the folks that will stick with your company and help craft the content and marketing … Read More

Is Hiring A Copywriter Expensive?

The number of businesses that still don’t have a copywriter on board is surprising. This unfortunate situation arises when companies don’t understand how a copywriter fits into their corporate culture or someone simply thinks professional copywriting isn’t in the budget. Unfortunately, these companies are missing out on a vital piece of their personnel puzzle: Copywriters are important members of the … Read More

Help, We Need A Ghostwriter!

If you sat down and gave it a hard look, you would be shocked at how much written material your company generates on any given day  — from memos to speeches and marketing materials, the sheer volume is staggering. Although you may have plenty of people in-house to help write and proofread, you’re going to find yourself short handed from … Read More

Make Sure You Hire A Copywriter Who Does These Four Things

The copy for your various marketing campaigns can make the difference between an influx of new customers and a loss of the customers you already have. Excellent copywriting is as important to your business as a computer or an internet connection, so it’s vital that you hire the best candidate the first time. When you’re on the hunt for someone … Read More

Help, We Need A Copywriter!

Sometimes, helping your client gain success with their online marketing means that you will need to provide services beyond your core offerings. Nowhere is this truer than with web copywriting. SEO consultants, graphic designers, web designers and ad agencies that often realize they need to refer their clients to a web copywriter – or partner with one – in order … Read More

Hiring A Copywriter? Key Questions To Ask

  Finding quality copywriters is no easy task. As with hiring any employee or contractor, be sure to get the facts first — from your prospective writer, as well as from the folks on your own end. Consider these questions, and you’re sure to find a talented, hard-working and dependable writer with whom you can build a productive relationship. What … Read More