It’s not about you…never, ever, ever

It’s not about you

Know your audience and feel their pain. If you don’t truly understand the needs and challenges specific to those you are trying to reach, you will never be able to show them why you and why now. If they aren’t convinced, they will never become your customers. If you don’t ‘speak their language,’ they will never understand you. It’s not … Read More

Simplicity is a beautiful thing

Simplicity is a beautiful thing

Every word that comes from your company — whether it is on a piece of paper, on a computer screen or written across the sky, for that matter — carries with it your reputation and your customers’ (or potential customers’) perception of who you are and what you can do for them. It should go without saying that these words … Read More