7 Rules for Better Email Newsletters

Email newsletters can be very effective tools for staying in touch with workers, clients or even random website visitors. Unfortunately, bland or boring newsletters either end up being fed to the spam filter or being dropped completely. This doesn’t do you any good, and it certainly doesn’t help your company or brand. You need to pep things up, and fast. … Read More

There’s More to Email Than Headlines

I’ve preached the importance of a strong email headline before, but headlines are only the icing on the cake — that cake needs to be pretty good, too.  Everything that goes into your email needs to be quality and it absolutely has to be personal for your demographic.  Your audience won’t accept a generic email, they don’t want to be … Read More