Better Research for Better Copywriting

Research is the cornerstone of good copywriting. Unfortunately, way too many writers confuse “research” with “Google search” and use information from the first result that they come across. This can result in work that’s vague, inaccurate or biased. If this is your go-to strategy for research, you may find your work (and possibly your reputation) suffering in the long run. … Read More

6 Ways to Generate New Content Ideas When the Well Runs Dry

6 Ways to Generate New Content Ideas When the Well Runs Dry

Chances are, most of the time you have an unbelievable number of ideas for content topics. Sure, some of them won’t work out once you start planning them out, but you’ve still a goldmine of good ideas just waiting to be tapped. Every now and then, though, you’ll wind up staring at a blank screen with no idea what you’re … Read More

Improving Your Site One Trick at a Time

There’s nothing more important than making your site the best it can be.  It can be an overwhelming task, especially if you’re on a tight budget and are trying to DIY most of the work.  Jeff Bullas has put together a quick guide to the basics — it’ll get you going in the right direction and ensure that you don’t miss … Read More

Web Copywriting Tip Must Haves

From simplifying your language to focusing harder on your customer needs, these 10 simple web copywriting tips from StrongSocial are vital to the health of your website.  After all, have you ever bought anything from a company whose website was hard to understand or simply didn’t give you a compelling reason to buy?