Using What You Already Have To Create New Content


You and your organization are full of great content ideas. If you know where to look – and how (and who) to ask – you will likely find tons of ideas and other fodder that can lead to new content for blog posts, ebooks, white papers, social media posts and more. Here are a few ideas to get you started: … Read More

In business, marketing and copywriting, you must keep up with the Joneses

keeping up with your competition

Now, more than ever, keeping up with your competitors and even your clients and target customers is not a choice…it is a MUST. Back in the day, one “evergreen” brochure or two new ads each year may have been enough, but these days that just won’t do it for you or your business anymore. In fact, just doing something like … Read More