Stop The Madness!: Or, Why Hype Does Not Work

What’s wrong with a lot of hype and “fantastic” claims about a product? Plenty. Your potential buyers, customers and clients aren’t stupid, so it’s best not to talk to them as if they were. Don’t make a claim you can’t authenticate with documentation or an objective test. This is fairly simple – it means don’t lie. It doesn’t work, plus … Read More