Three Online Copy Mistakes I Know You Are Making

Your website can act as a 24/7 salesperson for your business – but only if your copy is working correctly. Unfortunately and for all sorts of reasons, there are far too many websites out there that simply aren’t doing their jobs as well as possible. More often than not, the culprit can be found in the words (copy) they have … Read More

Bad Writing Can Cost Corporations Big-Time

  Bad writing is more than ugly; it’s costly and bad for business. Most executives and company brass don’t stop to think about the many ways in which bad writing can be costly. Rewriting, re-printing or re-posting, and proofreading all require time, manpower and….money. Here are just a few examples of word power gone awry: Unclear instructional manuals create work … Read More