Want to Make Your Site More Effective? Lower Your Bounce Rates!

Everyone wants to lower their bounce rates, but outside of A/B testing, there isn’t a lot of good advice available for businesses that run their own sites or writers who are just getting started.  Fortunately, Strong Social wrote this fantastic blog on reducing bounce rates using basic advice like adding more conversational language to your site.  It’s easy.  Try it … Read More

10 Steps to Effective Website Content and Copy

Building website content and copy that’s viable in the long-haul is the goal of every copywriter.  Clickbait may get eyes on the screen, but those eyes quickly flee when they realize the headline they’ve read is only partially true (or a great big made-up lie!).  Instead of resorting to cheap tricks, you should really just try this formula laid out in SearchEngineJournal.