great working relationship with your copywriter

Engaging a copywriter is a two-way street. Just as you look for certain touchstones in writers, they look for specific qualities in you as well. First among these is … Respect the writer’s experience Most professional copywriters really do know their stuff. Get the most for your investment by giving careful consideration to their suggestions and ideas. Deal or no … Read More

What Should I Look For When Hiring A Copywriter?

What Should I Look For When Hiring A Copywriter?

In this age of corporate downsizing and its relatives, it’s become a reality, among the first groups to get downsized (as in, “let us help you out the door”) are marketing and communications. Businesses without marketing staff and/or with budget constraints have found time and again that the cost-effective solution for getting the job done is to hire a professional … Read More

What Does A Copywriter Do?

Let’s start with this time-tested truth: Most busy people do not have the time or inclination to write copy for their or their clients’ marketing initiatives. Writing is just not something you can do while you are doing something else. So while you may have thought about or even looked for a copywriter, you may still wonder, “What does a … Read More