What Are the Current Average Rates for Copywriters and Copywriting?

What Are the Current Average Rates for Copywriters and Copywriting

When looking to hire a copywriter, many people aren’t sure exactly how much they should pay. Copywriters are professionals and deserve to be treated as such, but not everyone knows how much professional copywriters charge. Whether you’re going into business as a copywriter or looking to hire one for your company, knowing the average rates for copywriting services will help … Read More

Is There a Difference Between a Copywriter and a Creative Writer?

Is There a Difference Between a Copywriter and a Creative Writer

Writers are writers, right? That’s the opinion that many people seem to have, assuming that all writers have the same general skill set and that one writer is more or less as good as another. This is often used to justify hiring a lower-priced creative writer to write content instead of going with a professional copywriter. The assumption is that … Read More

5 Ways You Know It’s Time to Outsource Your Copywriting Needs

5 Ways You Know It’s Time to Outsource Your Copywriting Needs

Copywriting is increasingly being outsourced, especially among larger companies that no longer want to keep an internal writing staff on payroll. Some companies take pride in generating all of their copy internally, but there are some pretty compelling arguments to outsourcing. It’s possible that you’re feeling the pressure to outsource as well, but aren’t sure if you should or not. … Read More

What Does A Copywriter Do?

Let’s start with this time-tested truth: Most busy people do not have the time or inclination to write copy for their or their clients’ marketing initiatives. Writing is just not something you can do while you are doing something else. So while you may have thought about or even looked for a copywriter, you may still wonder, “What does a … Read More

What Is Copywriting?

So, what exactly is copywriting? Put simply, copywriting is a key part of any marketing, advertising, public relations, informational or educational efforts carried out to boost sales, attract customers or showcase a company’s – or person’s – capabilities.   Copywriting is about words — the words that businesses, organizations, firms and others use to sell, whether it is on a … Read More