Who Ya Gonna Call? Ghost Writers!

As the pressure for businesses to be online and have a social media presence mounts, you may find yourself wondering how other businesses manage the volume of content creation that’s required for content marketing.  You could certainly try to do it all yourself, amidst the rest of your commitments for your company, or you could outsource your marketing efforts to … Read More

Does Your Copywriter Really Paint a Picture of You?

Hiring a ghostwriter is a finicky business, fraught with peril. After all, you’re trusting a complete stranger to represent you with his or her writing — is that even possible? Some ghosts do a better job than others, there’s no doubt about it, but what many clients expect from a ghostwriter is not actually within a ghostwriter’s job description. A … Read More