What Does a Discovery Process Look Like for a Copywriter?

Though it’s often seen as “just” writing, there’s a lot that goes into copywriting. Good copywriters are part writer, part marketer and part brand-building machine. They have to know the industry they work in inside and out, or have to spend enough time to do the in-depth research necessary to understand the industry so they can put everything into the … Read More

What Do Copyright, Copywriting, Copy Writing and Copy Right Have in Common?

What Do Copyright, Copywriting, Copy Writing and Copy Right Have in Common

Sometimes, similar words and terms can be confusing. This is especially the case when some of the words are related to the same general concept while others are not. One good example of this is often come across when looking for copywriting services: You may see the terms “copyright” “copywriting” “copy writing” and “copy right” and this many sound-alike terms … Read More

Is There a Difference Between a Copywriter and a Creative Writer?

Is There a Difference Between a Copywriter and a Creative Writer

Writers are writers, right? That’s the opinion that many people seem to have, assuming that all writers have the same general skill set and that one writer is more or less as good as another. This is often used to justify hiring a lower-priced creative writer to write content instead of going with a professional copywriter. The assumption is that … Read More

5 Ways You Know It’s Time to Outsource Your Copywriting Needs

5 Ways You Know It’s Time to Outsource Your Copywriting Needs

Copywriting is increasingly being outsourced, especially among larger companies that no longer want to keep an internal writing staff on payroll. Some companies take pride in generating all of their copy internally, but there are some pretty compelling arguments to outsourcing. It’s possible that you’re feeling the pressure to outsource as well, but aren’t sure if you should or not. … Read More

What Copywriting Isn’t

Sometimes I think I do a pretty good job at educating my clients about exactly what they get when they hire me. Like many of you, I do branding, I do marketing, I do words — but there are a lot of things I don’t do. For all the things that copywriting is, there are a lot of things that … Read More

Copywriting: One of the Most Essential Tools in Online Marketing

marketing-tools

Online marketing is a collective term that encompasses various techniques and methods to market a product or service online. Effective marketers know that Internet marketing is more than just setting up a website, paying for PPC campaigns, using SEO and/or providing excellent products and services to online customers. One of the best tools you can use to effectively market your … Read More

What Is Copywriting?

So, what exactly is copywriting? Put simply, copywriting is a key part of any marketing, advertising, public relations, informational or educational efforts carried out to boost sales, attract customers or showcase a company’s – or person’s – capabilities.   Copywriting is about words — the words that businesses, organizations, firms and others use to sell, whether it is on a … Read More