5 Tips for Working with a Copywriter in a Different Time Zone

5 Tips for Working with a Copywriter in a Different Time Zone

There are a lot of benefits to hiring a remote copywriter. Not only can it save you money in the long run, but you’re also not restricted to the talent pool within your company when looking for the best copywriter for your marketing efforts. Unfortunately, there can be a few drawbacks to working with remote writers as well. One big … Read More

Do Copywriters Write Press Releases?

Do Copywriters Write Press Releases

Press releases are an important part of many businesses, announcing everything from changes within the company to new products that will be for sale soon. Not everyone has a knack for writing press releases, though, so you may be tempted to hire someone else to do it. The question is, where can you find a press release writer that you … Read More

Can a Copywriter Help Me with a Tagline?

Can a Copywriter Help Me with a Tagline-

Taglines are an important part of marketing, giving you something memorable for potential customers to hold onto over time. That short little blurb or slogan can really stick with people; some taglines are still hanging around from the 20th century, and have become iconic pieces of their associated products’ identities. But how do you get a great tagline for your … Read More

5 Secrets to Hiring the Best Copywriter at a Fair Price

5 Secrets to Hiring the Best Copywriter at a Fair Price

Hiring a copywriter is a big decision. Your marketing efforts require someone with the experience and skill needed to produce quality copy, but your budget reminds you that you need to choose a copywriter carefully. Finding the balance between a quality professional and a budget-friendly rate isn’t always easy, but there are ways to make it more bearable. If you’re … Read More

Is Your Copywriter an Employee or Independent Contractor?

Is Your Copywriter an Employee or Independent Contractor

Hiring a copywriter can mean great things for your business. You’ll get the benefit of their professional experience and you’ll also ensure that you aren’t overworking your existing marketing team. Have you thought about exactly how you’re bringing the copywriter on, though? If you look online, you may notice that there’s a lot of talk about whether external workers like … Read More

Best Practices for Communicating with Your Copywriter

Best Practices for Communicating with Your Copywriter

Working with a copywriter helps you to ensure that you get the quality copy that you need when you need it. If that copywriter works remotely, however, you need to find ways to effectively communicate back and forth. You may even use multiple types of communication over the course of a project, as each has its own benefits and drawbacks. … Read More

5 Ways You Know It’s Time to Outsource Your Copywriting Needs

5 Ways You Know It’s Time to Outsource Your Copywriting Needs

Copywriting is increasingly being outsourced, especially among larger companies that no longer want to keep an internal writing staff on payroll. Some companies take pride in generating all of their copy internally, but there are some pretty compelling arguments to outsourcing. It’s possible that you’re feeling the pressure to outsource as well, but aren’t sure if you should or not. … Read More

Marketing Professionals: 5 Tips for Collaborating with Your Outside Copywriter

Marketing Professionals- 5 Tips for Collaborating with Your Outside Copywriter

Quality copy is a must for effective marketing, and the value of good writing cannot be understated. Sometimes that copy will be produced in-house, but increasingly we’re seeing marketing professionals outsourcing content creation to professional copywriters. This not only saves time, but it can have other benefits as well. There is one potential problem, however: How do you stay in … Read More