Best Practices for Communicating with Your Copywriter

Best Practices for Communicating with Your Copywriter

Working with a copywriter helps you to ensure that you get the quality copy that you need when you need it. If that copywriter works remotely, however, you need to find ways to effectively communicate back and forth. You may even use multiple types of communication over the course of a project, as each has its own benefits and drawbacks. … Read More

What Copywriting Isn’t

Sometimes I think I do a pretty good job at educating my clients about exactly what they get when they hire me. Like many of you, I do branding, I do marketing, I do words — but there are a lot of things I don’t do. For all the things that copywriting is, there are a lot of things that … Read More