Keep it real…at all costs

keep it real

What’s wrong with a lot of hype and “fantastic” claims about a product? Plenty. Pass the ‘Aunt Ethel’ test. Aunt Ethel is the proverbial simple-and-to-the-point person in your audience. If she doesn’t get what you are doing and selling, chances are that most people won’t. Ask yourself if your message is clear and compelling in a relevant and action-provoking way. … Read More