Tips for Identifying Your Target Market

target market

Regardless of the size and nature of your business, one of the first things that you need to do is find your target market. A target market is a group of people who will like what you offer and become your customers. This is something that you need to know, so you can ensure that your marketing strategy will reach … Read More

Excuse Me, Have You Considered Your Audience?

your audience

The key to creating content (copy) for your website, blog, press release and everywhere else is simple: Consider your audience. You want to give your readers fresh, useful, newsworthy information that they’ll appreciate, use and remember.  Determine what topics will interest them. How do you know? Take a look around. What are others in your world, and their clients, talking … Read More