10 Steps to Effective Website Content and Copy

Building website content and copy that’s viable in the long-haul is the goal of every copywriter.  Clickbait may get eyes on the screen, but those eyes quickly flee when they realize the headline they’ve read is only partially true (or a great big made-up lie!).  Instead of resorting to cheap tricks, you should really just try this formula laid out in SearchEngineJournal.