In-Person Networking in the Era of Social Media

In-Person Networking in the Era of Social Media

Social media is a major part of our society at the moment.   As the Internet continues to evolve, the role that it plays in both our personal and professional lives is only expected to grow. Almost any professional will tell you how important it is to have a social media presence, and maintaining an active presence on Facebook, Twitter … Read More

Are You a Freelancer or a Business Owner?

There is some contention in certain circles about the word “freelancer.”   Some people gladly use the word to describe themselves, while others avoid it whenever possible. Those who make it clear that they aren’t “freelancers” often describe themselves as “business owners” or “contractors” or some similar term. There are even a few people who have completely different descriptors for … Read More

7 Rules for Better Email Newsletters

Email newsletters can be very effective tools for staying in touch with workers, clients or even random website visitors.   Unfortunately, bland or boring newsletters either end up being fed to the spam filter or being dropped completely. This doesn’t do you any good, and it certainly doesn’t help your company or brand. You need to pep things up, and … Read More

Better Research for Better Copywriting

Research is the cornerstone of good copywriting. Unfortunately, way too many writers confuse “research” with “Google search” and use information from the first result that they come across. This can result in work that’s vague, inaccurate or biased. If this is your go-to strategy for research, you may find your work (and possibly your reputation) suffering in the long run. … Read More

Overlooked Content Marketing Strategies that Work

Overlooked Content Marketing Strategies that Work

There are a number of strategies that marketer Jeff Bullas points to as far as helping with your content marketing—and a surprising number of effective strategies are often overlooked. Things like content audits to improve the overall quality of your available content and re-launching old content with updated images or supporting material can have amazing effects on site popularity. Repurposing … Read More

5 Tips for Working from Home

5 Tips for Working from Home

One big advantage running a copywriting agency is that in many cases you’re able to do all of your work from home.   While it may seem like a dream at first, that dream can become a nightmare if you’re not ready for the realities of working from home. There are distractions and time sinks around the home that you … Read More

Getting the Most Out of Content Marketing Performance

Getting the Most Out of Content Marketing Performance

If you want to improve your content marketing performance, it’s important to determine the exact results you want and the strategies you’d like to use to achieve them. Understanding your audience helps with this, as does figuring out how to connect different initiatives across channels for a combined end effect. When working on maximizing content performance, make sure that you … Read More

6 Ways to Generate New Content Ideas When the Well Runs Dry

6 Ways to Generate New Content Ideas When the Well Runs Dry

Chances are, most of the time you have an unbelievable number of ideas for content topics.   Sure, some of them won’t work out once you start planning them out, but you’ve still a goldmine of good ideas just waiting to be tapped. Every now and then, though, you’ll wind up staring at a blank screen with no idea what … Read More