Copywriting articles
152 articles on copywriting, content marketing, blogging, email and working with a writer.
Recently updated
5 Tips for Working with a Copywriter in a Different Time Zone
Do Copywriters Write Press Releases?
Can a Copywriter Help Me with a Tagline?
Just Because You Know How to Write Doesn’t Mean You Are a Copywriter
5 Secrets to Hiring the Best Copywriter at a Fair Price
Is There a Difference Between a Copywriter and a Creative Writer?
5 Ways You Know It’s Time to Outsource Your Copywriting Needs
Say What? The Most Expensive Typos in History
Remember Brochures?
What Does A Copywriter Do?
What Is Information Marketing?
What Is Content Marketing?
2017
And Now, Some Inspiring Quotes About Writing
Inspiration is an important part of being a writer. Whether you write fiction or ad copy, you need that spark of inspiration to get you through and ensure that each piece is the best it can be. If…
5 Tips for Working with a Copywriter in a Different Time Zone
There are a lot of benefits to hiring a remote copywriter . Not only can it save you money in the long run, but you’re also not restricted to the talent pool within your company or your city when…
Do Copywriters Write Press Releases?
Press releases are an important part of many businesses, announcing everything from changes within the company to new products that will be for sale soon. Not everyone has a knack for writing press…
Can a Copywriter Help Me with a Tagline?
Taglines are an important part of marketing, giving you something memorable for potential customers to hold onto over time. That short little blurb or slogan can really stick with people; some…
Just Because You Know How to Write Doesn’t Mean You Are a Copywriter
Some people assume that one type of writer is just as good as another; the assumption is that the primary skill of a writer is the ability to write well, so that skill should transfer pretty easily…
5 Secrets to Hiring the Best Copywriter at a Fair Price
Hiring a copywriter is a big decision. Your marketing efforts require someone with the experience and skill needed to produce quality copy, but your budget reminds you that you need to choose a…
What Does a Discovery Process Look Like for a Copywriter?
Though it’s often seen as “just” writing, there’s a lot that goes into copywriting. Good copywriters are part writer, part marketer and part brand-building machine. They have to know the industry…
Is Your Copywriter an Employee or Independent Contractor?
Hiring a copywriter can mean great things for your business. You’ll get the benefit of their professional experience and you’ll also ensure that you aren’t overworking your existing marketing team.…
Best Practices for Communicating with Your Copywriter
Working with a copywriter helps you to ensure that you get the quality copy that you need when you need it. If that copywriter works remotely, however, you need to find ways to effectively…
What Are the Current Average Rates for Copywriters and Copywriting?
When looking to hire a copywriter, many people aren’t sure exactly how much they should pay. Copywriters are professionals and deserve to be treated as such, but not everyone knows how much…
What Do Copyright, Copywriting, Copy Writing and Copy Right Have in Common?
Sometimes, similar words and terms can be confusing. This is especially the case when some of the words are related to the same general concept while others are not. One good example of this is often…
Is There a Difference Between a Copywriter and a Creative Writer?
Writers are writers, right? That’s the opinion that many people seem to have, assuming that all writers have the same general skill set and that one writer is more or less as good as another. This is…
5 Ways You Know It’s Time to Outsource Your Copywriting Needs
Copywriting is increasingly being outsourced, especially among larger companies that no longer want to keep an internal writing staff on payroll. Some companies take pride in generating all of their…
5 Quick Tips for Better Office Organization Right Now
Organizing your office is a great way to increase your productivity and generally make things easier to find. Unfortunately, getting organized is often seen as a major undertaking. This may make you…
Billing Questions: Should You Go Hourly, Per Project or Flat Rate?
Figuring out billing can be one of the hardest parts of being an independent contractor. When you bid on a job, there’s always the question of how you would like to handle billing. Do you want to…
7 Tips for More Productivity in Your Home Office
Working from home can be great. Since you’re not having to punch the clock, you’re free to set your own schedule and work at the times that you work best. Unfortunately, working from home can also be…
Marketing Professionals: 5 Tips for Collaborating with Your Outside Copywriter
Quality copy is a must for effective marketing, and the value of good writing cannot be understated. Sometimes that copy will be produced in-house, but increasingly we’re seeing marketing…
Get Productive, Stay Productive: Top 10 Workplace Productivity Tools
Allison Media Group’s Allison Nazarian was included in Recruiter‘s article, Get Productive, Stay Productive: Top 10 Workplace Productivity Tools. Read the full post here and learn about Allison’s…
Small Business Owners Share Their Summer Stress-Relievers
Allison Media Group’s Allison Nazarian was interviewed by the Kabbage blog about her favorite way to release stress during the hot summer months. Read the full post here and learn about Allison’s…
In-Person Networking in the Era of Social Media
Social media is a major part of our society at the moment. As the Internet continues to evolve, the role that it plays in both our personal and professional lives is only expected to grow. Almost any…
Are You a Freelancer or a Business Owner?
There is some contention in certain circles about the word “freelancer.” Some people gladly use the word to describe themselves, while others avoid it whenever possible. Those who make it clear that…
7 Rules for Better Email Newsletters
Email newsletters can be very effective tools for staying in touch with workers, clients or even random website visitors. Unfortunately, bland or boring newsletters either end up being fed to the…
Better Research for Better Copywriting
Research is the cornerstone of good copywriting. Unfortunately, way too many writers confuse “research” with “Google search” and use information from the first result that they come across. This can…
Overlooked Content Marketing Strategies that Work
There are a number of strategies that marketer Jeff Bullas points to as far as helping with your content marketing—and a surprising number of effective strategies are often overlooked. Things like…
5 Tips for Working from Home
One big advantage running a copywriting agency is that in many cases you’re able to do all of your work from home. While it may seem like a dream at first, that dream can become a nightmare if you’re…
Getting the Most Out of Content Marketing Performance
If you want to improve your content marketing performance, it’s important to determine the exact results you want and the strategies you’d like to use to achieve them. Understanding your audience…
6 Ways to Generate New Content Ideas When the Well Runs Dry
Chances are, most of the time you have an unbelievable number of ideas for content topics. Sure, some of them won’t work out once you start planning them out, but you’ve still a goldmine of good…
Say What? The Most Expensive Typos in History
From NASA’s $80 million missing hyphen to a copy of the Bible that encouraged readers to commit adultery, there have been some pretty major goofs made in the printed word over the centuries.…
Keep Your Focus While Running Your Business
Running a business is challenging, and many entrepreneurs are surprised at just how much attention their businesses need. Staying focused on the important things can be difficult, especially when…
Creating Your Ideal About Page
About pages are important tools for your website that can improve search engine rankings and build your overall brand image. You can maximize the effectiveness of your About page by expanding its…
Creating Good Workplace Boundaries
Whether we’re talking a lone independent contractor or a multinational corporation, businesses thrive on rules and routine. By clearly establishing what you (and others) can and can’t do, boundaries…
Keys to Success with Social Media Lead Generation
There’s not a person on the internet who hasn’t heard about the power of social media for lead generation. However, not everyone on social media has figured out the secret to success with it. If…
Conquering the Content Beast for Financial Services Companies
Content marketing for financial services companies is a lot more challenging than developing content for eCommerce or other company primarily concerned with brand-based marketing. Financial services…
Tips for Working Smarter on a Small Marketing Team
Being a part of a small marketing team can be a hugely rewarding experience, unless you’re pulled so thin you can’t afford to stop and enjoy it a little. If you’re still chasing your own tail, it’s…
Reduce Writer’s Block to a Speed Bump in Your Journey
Writer’s Block can be a massive obstacle if you’re not armed with tools to get beyond it. Even professionals suffer from a lack of the right word or the right way to structure a piece of content now…
Turn Your Blogging Growth Up to 11 With These Hacks
When it comes to content marketing, your blog traffic can really matter. Whether you’re trying to establish yourself or your company as an authority in your area or simply wanting to spread the word…
How the Best Beer In the World Produces Its World Class Content
It’s probably the best beer in the world, but what about their marketing? Contently explores the ways that the Carlsberg Group has made its content marketing its very own in this article, despite…
Make Content Smarter, Not Harder in 2017
Creating really great content is a time consuming venture, but you don’t have to do it the hard way. Content Marketing Institute wrote this great guide to making content creation faster and more…
Revise Your Content Plans, Avoid These Mistakes in 2017
It’s an age-old tradition for both individuals and their businesses to ring in the new year with some goals to help direct the coming 12 months. Although the gurus at Search Engine Journal don’t…
2016
Hire the Content Creators You Need When You Need Them
There’s a bit of an elephant in the content creation room that we’ve been avoiding for some time — but we really need to talk about it. That is, there is a huge difference between the skill set of a…
Improve Your Social Media Updates with a Little Humanity
There’s no better way to improve your social media than to be more social. Even a business can be more friendly, funnier, more personal — in short, more human. Social Media Examiner put together an…
SEO, Content and Inbound: The Holy Trinity of Internet Marketing
If you ask any random business owner how to best market their website today, they may pull the letters S, E and O out of the air, or reach for content marketing, but too few really understand how the…
15 More Types of Content You Could Be Creating for Your Market
The world of content marketing is ever-changing, especially when it comes to what types of content really kill. If you want to keep your audience’s attention, you’ve got to stay ahead of the curve…
Get Your Business Started on Social Media With 6 Easy Tips
Every business in the modern world can benefit from social media, but there are so many social media networks and so many different ways to approach social media marketing that it can be an…
Looking for a Job in Content Marketing? You Need These Skills
Not everyone is a freelance content marketer — in fact, I’d bet a few of you are working for companies or agencies, or at least dream about it. If you’re looking to turn your content marketing…
Check Out These 38 Great Content Examples!
It can be tricky to find a content marketing tactic that fits your company and hasn’t already been done to death. This is a common problem for marketers and business owners alike, but you can start…
Copywriting Strategies to Improve Your Email Response Rates
Email marketing can be a real challenge, especially if you’re just now getting started trying to build a marketing list. Instead of committing egregious acts of spammery, design better email…
50 Magic Words that Open Doors on the Web
Everybody wishes they had a magic word or two that would open doors and simplify their lives. But there aren’t really things like that, are there? Well, Darrel Henry over at CodeCondo sure seems to…
Improving Your Site One Trick at a Time
There’s nothing more important than making your site the best it can be. It can be an overwhelming task, especially if you’re on a tight budget and are trying to DIY most of the work. Jeff Bullas…
You’re Not Alone When the Website Words Won’t Come
Redesigning your site getting you down? Are the words just not flowing? It happens to the best of us, I promise — even pros get the word-free blues. You can mope about it or you can take control…
Want to Make Your Site More Effective? Lower Your Bounce Rates!
Everyone wants to lower their bounce rates, but outside of A/B testing, there isn’t a lot of good advice available for businesses that run their own sites or writers who are just getting started.…
Kurt Vonnegut’s Tips for Better Copywriting
If you’ve been searching for a really fantastic blog to give your copywriting a new perspective, look no further than Eddie Shleyner’s piece on Hubspot’s blog. Eddie has managed to deconstruct Kurt…
Improving Your Site’s User Experience
Copywriting should be all about speaking directly to your user, your audience, the person that you’d like to buy your product or use your service. Unfortunately, too many companies still don’t…
Marketing Tactics for SMBs
Small to medium sized businesses (SMBs) are often faced with tough choices when it comes to their marketing budgets. They don’t have a ton to spend, but they think they need to have diversified…
There’s More to Email Than Headlines
I’ve preached the importance of a strong email headline before, but headlines are only the icing on the cake — that cake needs to be pretty good, too. Everything that goes into your email needs to…
Effective Content Marketing Beyond Clickbait
Clickbait headlines are more than just annoying — they’re really pretty worthless when it comes to generating real traffic that sticks around. Good content is the key to an effective website, as…
Is Great Content Still King?
As Panda and Mobilegeddon become increasingly entrenched in the thinking of content creators, SEOs everywhere are asking a simple question, “Is great content still king?” After all, keyword stuffing…
Web Copywriting Tip Must Haves
From simplifying your language to focusing harder on your customer needs, these 10 simple web copywriting tips from StrongSocial are vital to the health of your website. After all, have you ever…
Learning From Copywriting Mistakes
Being a copywriter isn’t easy, but it’s necessary — and making mistakes is a big part of the learning process. You can’t leave your mistakes for another day, but blogs like this one from the…
Write Better Blog Posts Today!
Writing better content is the key to content marketing in the modern era of SEO. There’s no big secret, it’s all about better blogs that readers actually want to read. I’ve written on this subject…
Smarter SEO Means Better Conversion Rates
SEO is far from an outdated strategy, you just have to work harder for it to deliver with today’s smarter search engines. Instead of deploying lazy strategies meant to trick the algorithms, the key…
Increase Newsletter Open Rates, Increase Sales
Crafting a perfect newsletter means putting a great deal of effort into both educating and entertaining your audience. If you want your readers to read on, you’ll give them some eye candy, too.…
You Need a Content Marketer Who Thinks Differently!
You can hire a content marketer who will write perfect copy or deliver digital video bliss, but unless your content marketers are thinking like entrepreneurs, you’re missing out on big picture…
10 Steps to Effective Website Content and Copy
Building website content and copy that’s viable in the long-haul is the goal of every copywriter. Clickbait may get eyes on the screen, but those eyes quickly flee when they realize the headline…
Copywriting Tips For Conversion
Searcing for new ways to make your old copy convert better? Need a hand getting started with a good copywriting formula? Then look no further than this piece from the SEMRush Blog. You’ll find…
10 Copywriting Tips You Can Use Right Now To Boost Conversion Rates
What you don’t know about writing copy can destroy your conversion rates. Before your next content creation effort, check out these tips for better copy from Pagewiz.com. From telling a story to…
How to Write Copy People Will Actually Read
There are several tried and true methods of increasing the readability of your online content, including breaking up paragraphs into smaller, more digestible chunks, using informational headers so…
Learn to Paint a Verbal Picture with Your Copy and Don’t Be Afraid to Ask For What You Want: A Sale.
Do you often find yourself baffled by sales copy, not sure what to write or how to write it? You’re not along, lots of business owners face the same problem. For many, hiring a professional…
Master B2B Sales With Emotional Appeal
B2B buyers can be some of the hardest to close, often because they believe that many of the products they’re examining are more or less the same. What will make your business different is adopting…
Consider KPIs Before Scrapping Your Content Marketing Plan
If you’re considering scrapping your content marketing plan and starting again, you might spend your time better by giving your KPIs a long, hard look. Measuring the wrong indicators can give you…
Content Marketing: Your Key to Long Term Success
Although we talk about content a great deal around here, it bears repeating again: content is king online. When you’re looking for high value, long-term results, nothing will yield like solid, well…
2016: A New Year, A New Marketing Plan
Is 2016 going to be a new year with a new content strategy for your business? If you haven’t gotten on the content marketing bandwagon, it’s time to hitch a ride — if you have, it’s likely that your…
Email Marketing Mastery By the Numbers
Mastering email marketing is as much about sales instinct as it is raw data. Data is such a useful tool when trying to make vital decisions about just what should go into your email. This awesome…
2015
Battling with Slogans and Taglines
A great number of marketing campaigns start with the smallest of efforts. Basing your marketing plan on a tagline or a slogan (or both!) can help focus your team while creating a memorable phrase…
Who Ya Gonna Call? Ghost Writers!
As the pressure for businesses to be online and have a social media presence mounts, you may find yourself wondering how other businesses manage the volume of content creation that’s required for…
Simple Fixes to Your Social Media Woes
Social media success is one of the Holy Grails of content marketing for businesses. Not only do many businesses struggle to engage their audiences, they fail to understand the one basic truth behind…
Making “About” What It’s All About
I know a lot of good business owners who make horrible first impressions because they don’t understand how to market themselves. When it comes to your website, this problem multiplies when you can’t…
Looking to Light a Fire? Try Some Marketing Gasoline
What happens once your company has launched a new app or written some awesome blog content? Is that just… it? If hitting the “publish” button is as much as you consider necessary to drive traffic and…
5 Copywriting Tips to Improve Your Marketing Today
I’m usually not a fan of sharing the copywriting tips of others, primarily because so many are just dead wrong. Luckily for Brandon Turner, contributor to Entrepreneur.com, the tips his friend the…
Science and Advertising: Some Surprisingly Simple Tips for Copywriters
One of the biggest mistakes I see copywriters make over and over again is choosing language that’s inappropriate for the situation. They want to take something simple and make it complicated, because…
Long or Short? Which Blogs Make the Biggest Impact?
If you want to start a flame war between bloggers, SEO specialists and copywriters, just ask a mixed group how long your blogs should be — then grab a tub of popcorn and watch the sparks fly. It’s…
Does Your Copywriter Really Paint a Picture of You?
Hiring a ghostwriter is a finicky business, fraught with peril. After all, you’re trusting a complete stranger to represent you with his or her writing — is that even possible? Some ghosts do a…
3 Keys to Killer Copy
There’s a lot of advice out there about writing copy — some of it good, some of it terrifying, but in the end, very few of these people are hitting the mark. In fact, most of them are selling…
Please Stop Exaggerating In Your Copy
Unless you’re the Karate Kid, it’s pretty unlikely that you’re actually the best around. The chances, in fact, are infinitesimally small. So why does your website say that you are? Or your brochure,…
What Copywriting Isn’t
Sometimes I think I do a pretty good job at educating my clients about exactly what they get when they hire me. Like many of you, I do branding, I do marketing, I do words — but there are a lot of…
Conquering the Web With Well-Formatted Copy
If you’ve picked up a copy of Nathaniel Hawthorne’s “The House of the Seven Gables” or Thomas Hardy’s “Tess of the d’Urbervilles” lately (ha), you’ve probably noticed the thick, meandering language…
Product Benefits Create Emotional Connections with Customers
Sales copy is one of the trickiest genres of writing to master. After all, unless your goal is to sound like a 1980s infomercial (let’s hope it isn’t!), you’ve got to subtly slip in your message…
Print Isn’t Dead: The Sales Sheet Still Reigns Supreme
There’s something to be said for flyers and sales sheets — I mean, this Internet thing is fancy and all, but now and again it’s nice to just hold a piece of paper and marvel at the things that are…
The Secret Formula to Better Sales Copy
The idea that better copy means more money in your pocket has been done to death by bloggers in the copywriting industry. By now, I think you know that better copy will get you more money, but the…
Three Tips for More Useful Email Interactions
Emails are the business letters of the modern world, making them incredibly important communication tools both within your company and to the wide world outside your doors. Even though your best…
Writing Great Copy For Your Email Marketing Campaigns
Email marketing campaigns are one of those things that you either love or hate, and you’re more likely to hate them if you don’t really understand how to make them deliver. Even though the keys to…
We Need A Copywriter, Now How Do We Find One?
Once you’ve made the decision to hire a copywriter, it can be tricky to find a good one. Searching for copywriters online often leads you to cheap, low quality companies that dole out your work to…
Content Marketing for Small Businesses
Being a small business means many things, including offering personalized service that the big box stores simply can’t match. It can also come with a reliance on word-of-mouth marketing since your…
What Else Can A Copywriter Do For Us?
A copywriter is a word-wielding extension to your sales team, but your resident communication captain is much more flexible than you might think. Sure, they blow away sales copy and landing pages,…
Is Hiring A Copywriter Expensive?
The number of businesses that still don’t have a copywriter on board is surprising. This unfortunate situation arises when companies don’t understand how a copywriter fits into their corporate…
2014
Questions To Ask A Writing Trainer
You’ve finally decided to improve your company’s communication and hire a writing trainer — that’s great! Your efforts will soon be rewarded with clearer emails, fewer confusing memos and lots and…
Do We Need A Copywriter To Write Our Social Media Content?
Does this sound at all familiar? You’ve finally taken the plunge into social media, but with everything else you do in your day you’re finding that it’s a trick to get your updates posted regularly.…
The True Value Of Good Writing In Marketing
If you’ve ever picked up a flyer with poor spelling or grammar, read a menu with questionable descriptions or watched a commercial that looked like it was filmed with an iPhone, you’ve had a jarring…
Evaluating Our Content Strategy: Where Are We Going Wrong?
Long ago, someone said that if you’d build it, they would come — but obviously they weren’t talking about your website and the general public. Unfortunately, building a site on the web isn’t all it…
What’s A White Paper & Should We Be Offering One?
Your sales team has done an amazing job at increasing the company’s revenue year after year, but your primary customer base has less time to talk about products with each passing day. Sure, you could…
How to Write a Blog Post: Getting Started
There you are, sitting in front of your computer and staring at a fresh, blank document while the agitated little cursor blinks at you impatiently. You want to write a blog post, but you have never…
Why Content Is Still King In The Business World
You can’t do business without your products, employees or facilities, but words are just as important to your bottom line — that’s why content is still king in the Internet age. Amazing content tells…
Help, We Need A Ghostwriter!
If you sat down and gave it a hard look, you would be shocked at how much written material your company generates on any given day — from memos to speeches and marketing materials, the sheer volume…
How Can We Find A Writer To Come In And Teach Our Team To Write Better?
Writers are everywhere — in fact, there are so many people who think of themselves as writers that it can be hard to walk through a room without spotting a few. Unfortunately, not all of these…
What a Copywriter Can Teach You About Communicating in Business
Copywriters are expert communicators who spend their careers learning how to convey messages with the most impact possible. It might seem like the world of copywriting and the world of business are…
Make Sure You Hire A Copywriter Who Does These Four Things
The copy for your various marketing campaigns can make the difference between an influx of new customers and a loss of the customers you already have. Excellent copywriting is as important to your…
Is Print Dead?
With so much emphasis on the Internet of Things, Smart Phones, Tablets and all things digital, it might seem like flyers, postcards and brochures are antiquated notions — who bothers with paper these…
What to Look for in a Ghostwriter
Ideas locked in your brain can burn as white-hot as any flame, but if you don’t have the skill it takes to bring them to life, that fire might never be fully extinguished — that’s why so many people…
Writing Content for Social Media
Social media platforms present an interesting challenge for marketers everywhere — with over 1.3 billion active users, sites like Facebook represent a nearly limitless source of new customers.…
How You Write Your Email Matters
Long gone are the days of carrier pigeons and telegrams, even printed forms of communication are becoming increasingly rare. Today, nearly everyone shares ideas via email, especially when it comes to…
What is Corporate Copywriting?
Corporate copywriting is arguably the most invisible of the writing disciplines — it’s not sexy like fiction and hardly as impressive as journalism, but it keeps the wheels of your marketing machine…
Top Four Tips Of Blog Writing
There’s a sort of beautiful fantasy that goes with writing, in which the click, click, click of the keyboard breathes life into a magical artistic composition that leaves readers spellbound. Behind…
2013
Tips for Identifying Your Target Market
Regardless of the size and nature of your business, one of the first things that you need to do is find your target market. A target market is a group of people who will like what you offer and…
Tips for Writing Social Media Content
Social media is a powerful trend in marketing today. It has revolutionized the way businesses market on multiple levels. The playing field has been levels — a regular person with an Internet…
Mistakes You May Be Making In Your Online Marketing
The Internet is a great place with never-ending resources, which you can use when you want to promote your online business. It’s easy to make mistakes, and the good news is that it is also easy to…
Ways You Can Use a Professional Copywriter
Research shows that online writers have just seconds to capture the attention of their website readers. Even if you are some who prefers to “DIY” (Do It Yourself), the safest and most efficient way…
Using SEO Copy To Get More Attention
With significant growth in the Internet today, we have the opportunity to find all sorts of written content virtually anywhere we look. And who do you think writes so much of the marketing copy we…
The Only Blog Writing Tips You Will Ever Need
Blogging can be an effective (and even fun) way to be a voice for your company. But the truth is blog writing is not for everyone or for every company. Regardless, if your business is online, you…
Copywriting: One of the Most Essential Tools in Online Marketing
Online marketing is a collective term that encompasses various techniques and methods to market a product or service online. Effective marketers know that Internet marketing is more than just setting…
Three Copywriting Tips That Will Give You Great Results
Writing content is not for everyone, but this doesn’t mean you can’t write good copy if you must. Over the years, I’ve amassed extensive experience in the field of writing, and have also talked to…
Keeping Up With Your Target Market
To create outstanding content, you need to know what is on the mind of those in your market. Keeping up with the information in their world and in your industry is the best way to prove that you’re…
Using What You Already Have To Create New Content
You and your organization are full of great content ideas. If you know where to look – and how (and who) to ask – you will likely find tons of ideas and other fodder that can lead to new content for…
Your Content: Renew. Recycle. Repurpose. Reuse.
Content vehicles, such as your blog, are like beasts with never-ending appetites. But do you always have to create new content for your audience? Not necessarily. If you’re using your editorial…
How To Create An Editorial Calendar
When it comes to writing a blog that works hard and makes a difference, you need to think ahead. A blog, like any other type of publication, deserves careful planning. Be deliberate about choosing…
Excuse Me, Have You Considered Your Audience?
The key to creating content (copy) for your website, blog, press release and everywhere else is simple: Consider your audience. You want to give your readers fresh, useful, newsworthy information…
From Idea To Words To Marketing
Transforming your ideas into persuasive content is likely a critical part of your business or job. Of course….easier said than done. Here is some of my best advice in turning your bright (and maybe…
Note to Self: Stop Writing Boring Content
Oh, sorry, I was just talking to myself. Sometimes I write boring stuff. Sometimes, it is more often than sometimes. Yes, even me. Heck, especially me. How to avoid writing boring stuff. If you’ve…
How Long Should Our Blog Posts Be?
This is a question I get a lot. The first answer is that there is no one “bingo” answer. As much as experts will tell you there are rules and musts, there isn’t any one right way that excludes all…
Bad Writing Does Hurt.
Can I vent? Bad writing can do as much damage as bad service or bad products. Although in many cases it’s beginning to improve, business writing has long been bogged down in cliché-rich corporate-ese…
R-E-S-P-E-C-T
Engaging a copywriter is a two-way street. Just as you look for certain touchstones in writers, they look for specific qualities in you as well. First among these is … Respect the writer’s experience…
You aren’t done writing just because you are done writing
For the vast majority of people, editing and proofreading, especially when it is your own work, is not fun. Actually, it’s a pain in the you-know-what. But that doesn’t mean that good proofreading…
In business, marketing and copywriting, you must keep up with the Joneses
Now, more than ever, keeping up with your competitors and even your clients and target customers is not a choice…it is a MUST. Back in the day, one “evergreen” brochure or two new ads each year may…
Watch your language…in all situations
It’s been said time and again that “the difference between the right word and the almost right word is the difference between lightning and the lightning bug.” We may know this to be true, but how…
Keep it real…at all costs
What’s wrong with a lot of hype and “fantastic” claims about a product? Plenty. Pass the ‘Aunt Ethel’ test. Aunt Ethel is the proverbial simple-and-to-the-point person in your audience. If she…
It’s not about you…never, ever, ever
Know your audience and feel their pain. If you don’t truly understand the needs and challenges specific to those you are trying to reach, you will never be able to show them why you and why now. If…
Simplicity is a beautiful thing
Every word that comes from your company — whether it is on a piece of paper, on a computer screen or written across the sky, for that matter — carries with it your reputation and your customers’ (or…
E-zine or e-newsletter? (Part 2 of 2)
(Read Part 1 of this post here.) When considering adding an e-zine or e-newsletter to your marketing mix, you’ll want to focus on some key benefits. It is so important to remember that with an …
Ezine or enewsletter? (Part 1 of 2)
No matter what name you give it, a consistently good and consistently sent e-newsletter can be a phenomenal communications, P.R. and sales tool. It may be time to start thinking about what an e-zine…
Going Green With Your Marketing – Reduce, Reuse and Recycle!
Being “green” or going ‘green” is all the rage, from clothing and toys to homebuilding to food to all areas of business, so why not for your marketing writing, too? Want your marketing writing to be…
Let’s Talk About Bullet Points
Yes, this is a blog post about bullet points! Believe it or not, these little dots can be an incredibly important part of your business copy. No matter what you’re writing – whether it’s a letter,…
Remember Brochures?
Remember when your go-to marketing strategy was to create a tri-fold brochure? Well, those days may be gone, but the brochure – when used in a targeted and effective manner – is still a valuable tool…
What Does A Copywriter Do?
Let’s start with this time-tested truth: Most busy people do not have the time or inclination to write copy for their or their clients’ marketing initiatives. Writing is just not something you can do…
What Is Information Marketing?
Do you have something important to share? Are you an expert in areas others would like to know about as well? Did you know that your knowledge is valuable? No matter what type of business you’re in,…
What Is Content Marketing?
When people search for information online, they don’t want to be sold to. Or ambushed. Or pushed. Of course, however, your job as someone who is part of a business is to sell. These two ideas may…
Should We Repurpose Our Content – And How?
Why re-invent the wheel? If you’ve already created content for your business – or had it created by a copywriter – you’re sitting on a goldmine of potential. Repurposing your content for other…
Help, We Need A Copywriter!
Sometimes, helping your client gain success with their online marketing means that you will need to provide services beyond your core offerings. Nowhere is this truer than with web copywriting. SEO…
Three Online Copy Mistakes I Know You Are Making
Your website can act as a 24/7 salesperson for your business – but only if your copy is working correctly. Unfortunately and for all sorts of reasons, there are far too many websites out there that…
Bad Writing Can Cost Corporations Big-Time
Bad writing is more than ugly; it’s costly and bad for business. Most executives and company brass don’t stop to think about the many ways in which bad writing can be costly. Rewriting, re-printing…
Stop The Madness!: Or, Why Hype Does Not Work
What’s wrong with a lot of hype and “fantastic” claims about a product? Plenty. Your potential buyers, customers and clients aren’t stupid, so it’s best not to talk to them as if they were. Don’t…
Ghostwriting Rates: What Do Ghostwriters Charge?
Ghostwriting rates…they’re all over the place. But should they be? The answer is a firm: It all depends. Ghostwriting rates vary – wildly – because the writing itself requires a wide variety of…
Creating The Perfect Tagline
They’re everywhere! We’re literally inundated with them day and night. No matter where we are, we can’t escape them. Yes, we’re talking about the ubiquitous, omnipresent TAGLINE! What is a tagline? A…
By The Way, Words Are Really Powerful
It’s been said time and again that “the difference between the right word and the almost right word is the difference between lightning and the lightning bug.” We may know this to be true, but how…
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