Is There a Difference Between a Copywriter and a Creative Writer?

Is There a Difference Between a Copywriter and a Creative Writer

Writers are writers, right? That’s the opinion that many people seem to have, assuming that all writers have the same general skill set and that one writer is more or less as good as another. This is often used to justify hiring a lower-priced creative writer to write content instead of going with a professional copywriter. The assumption is that … Read More

5 Ways You Know It’s Time to Outsource Your Copywriting Needs

5 Ways You Know It’s Time to Outsource Your Copywriting Needs

Copywriting is increasingly being outsourced, especially among larger companies that no longer want to keep an internal writing staff on payroll. Some companies take pride in generating all of their copy internally, but there are some pretty compelling arguments to outsourcing. It’s possible that you’re feeling the pressure to outsource as well, but aren’t sure if you should or not. … Read More

5 Quick Tips for Better Office Organization Right Now

Organizing your office is a great way to increase your productivity and generally make things easier to find. Unfortunately, getting organized is often seen as a major undertaking. This may make you put off really getting organized because you don’t have time to really dive into a big overhaul. Does it have to be that big of a job, though? … Read More

Billing Questions: Should You Go Hourly, Per Project or Flat Rate?

Billing Questions- Should You Go Hourly, Per Project or Flat Rate

Figuring out billing can be one of the hardest parts of being an independent contractor. When you bid on a job, there’s always the question of how you would like to handle billing. Do you want to work hourly, or should you bill for the entire project? What about setting up a flat rate billing option? It’s a lot to … Read More

7 Tips for More Productivity in Your Home Office

7 Tips for More Productivity in Your Home Office

Working from home can be great. Since you’re not having to punch the clock, you’re free to set your own schedule and work at the times that you work best. Unfortunately, working from home can also be awful since you’re surrounded by all of your favorite distractions. If you’re not careful, your productivity can take a hit and you’ll find … Read More

Marketing Professionals: 5 Tips for Collaborating with Your Outside Copywriter

Marketing Professionals- 5 Tips for Collaborating with Your Outside Copywriter

Quality copy is a must for effective marketing, and the value of good writing cannot be understated. Sometimes that copy will be produced in-house, but increasingly we’re seeing marketing professionals outsourcing content creation to professional copywriters. This not only saves time, but it can have other benefits as well. There is one potential problem, however: How do you stay in … Read More

Small Business Owners Share Their Summer Stress-Relievers

Allison Media Group’s Allison Nazarian was interviewed by the Kabbage blog about her favorite way to release stress during the hot summer months. Read the full post here and learn about Allison’s indoor mini trampolining activity.