Just Because You Know How to Write Doesn’t Mean You Are a Copywriter

Just-Because-You-Know-How-to-Write-Doesn’t-Mean-You-Are-a-Copywriter

Some people assume that one type of writer is just as good as another; the assumption is that the primary skill of a writer is the ability to write well, so that skill should transfer pretty easily from one type of writing to another. This isn’t always the case, however. This is especially evident when you take the skills of … Read More

5 Secrets to Hiring the Best Copywriter at a Fair Price

5 Secrets to Hiring the Best Copywriter at a Fair Price

Hiring a copywriter is a big decision. Your marketing efforts require someone with the experience and skill needed to produce quality copy, but your budget reminds you that you need to choose a copywriter carefully. Finding the balance between a quality professional and a budget-friendly rate isn’t always easy, but there are ways to make it more bearable. If you’re … Read More

What Does a Discovery Process Look Like for a Copywriter?

Though it’s often seen as “just” writing, there’s a lot that goes into copywriting. Good copywriters are part writer, part marketer and part brand-building machine. They have to know the industry they work in inside and out, or have to spend enough time to do the in-depth research necessary to understand the industry so they can put everything into the … Read More

Is Your Copywriter an Employee or Independent Contractor?

Is Your Copywriter an Employee or Independent Contractor

Hiring a copywriter can mean great things for your business. You’ll get the benefit of their professional experience and you’ll also ensure that you aren’t overworking your existing marketing team. Have you thought about exactly how you’re bringing the copywriter on, though? If you look online, you may notice that there’s a lot of talk about whether external workers like … Read More

Best Practices for Communicating with Your Copywriter

Best Practices for Communicating with Your Copywriter

Working with a copywriter helps you to ensure that you get the quality copy that you need when you need it. If that copywriter works remotely, however, you need to find ways to effectively communicate back and forth. You may even use multiple types of communication over the course of a project, as each has its own benefits and drawbacks. … Read More

What Are the Current Average Rates for Copywriters and Copywriting?

What Are the Current Average Rates for Copywriters and Copywriting

When looking to hire a copywriter, many people aren’t sure exactly how much they should pay. Copywriters are professionals and deserve to be treated as such, but not everyone knows how much professional copywriters charge. Whether you’re going into business as a copywriter or looking to hire one for your company, knowing the average rates for copywriting services will help … Read More

What Do Copyright, Copywriting, Copy Writing and Copy Right Have in Common?

What Do Copyright, Copywriting, Copy Writing and Copy Right Have in Common

Sometimes, similar words and terms can be confusing. This is especially the case when some of the words are related to the same general concept while others are not. One good example of this is often come across when looking for copywriting services: You may see the terms “copyright” “copywriting” “copy writing” and “copy right” and this many sound-alike terms … Read More

Is There a Difference Between a Copywriter and a Creative Writer?

Is There a Difference Between a Copywriter and a Creative Writer

Writers are writers, right? That’s the opinion that many people seem to have, assuming that all writers have the same general skill set and that one writer is more or less as good as another. This is often used to justify hiring a lower-priced creative writer to write content instead of going with a professional copywriter. The assumption is that … Read More