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And Now, Some Inspiring Quotes About Writing

And Now, Some Inspiring Quotes About Writing

Inspiration is an important part of being a writer. Whether you write fiction or ad copy, you need that spark of inspiration to get you through and ensure that each piece is the best it can be. If the well seems to run a bit dry at times, here are a few quotes about...

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Do Copywriters Write Press Releases?

Do Copywriters Write Press Releases?

Press releases are an important part of many businesses, announcing everything from changes within the company to new products that will be for sale soon. Not everyone has a knack for writing press releases, though, so you may be tempted to hire someone else to do it....

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Can a Copywriter Help Me with a Tagline?

Can a Copywriter Help Me with a Tagline?

Taglines are an important part of marketing, giving you something memorable for potential customers to hold onto over time. That short little blurb or slogan can really stick with people; some taglines are still hanging around from the 20th century, and have become...

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5 Secrets to Hiring the Best Copywriter at a Fair Price

5 Secrets to Hiring the Best Copywriter at a Fair Price

Hiring a copywriter is a big decision. Your marketing efforts require someone with the experience and skill needed to produce quality copy, but your budget reminds you that you need to choose a copywriter carefully. Finding the balance between a quality professional...

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What Does a Discovery Process Look Like for a Copywriter?

What Does a Discovery Process Look Like for a Copywriter?

Though it’s often seen as “just” writing, there’s a lot that goes into copywriting. Good copywriters are part writer, part marketer and part brand-building machine. They have to know the industry they work in inside and out, or have to spend enough time to do the...

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Is Your Copywriter an Employee or Independent Contractor?

Is Your Copywriter an Employee or Independent Contractor?

Hiring a copywriter can mean great things for your business. You’ll get the benefit of their professional experience and you’ll also ensure that you aren’t overworking your existing marketing team. Have you thought about exactly how you’re bringing the copywriter on,...

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Best Practices for Communicating with Your Copywriter

Best Practices for Communicating with Your Copywriter

Working with a copywriter helps you to ensure that you get the quality copy that you need when you need it. If that copywriter works remotely, however, you need to find ways to effectively communicate back and forth. You may even use multiple types of communication...

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